Retail media advertisers move fast. Your data should too.

We’ve launched Ask ARI — an AI-powered conversational analytics experience built directly into ARI Insights Business Intelligence 

Ask ARI allows customers to ask natural-language questions about their search ad performance and receive structured, actionable answers instantly, without navigating dashboards, exporting data, or waiting on analyst support 

What Is Ask ARI?

Ask ARI is a conversational AI layer within ARI Insights that enables users to:

  • Ask performance questions in plain language
  • Receive structured metric summaries 
  • Apply filters, thresholds, groupings, and aggregations naturally
  • Get suggested follow-up questions
  • Download conversation transcripts
  • Provide feedback directly within the interface

Instead of manually digging through dashboards and reports, you can now ask:

  • “What drove the CPC increase last week?”
  • “Which campaigns exceeded my target ROAS in Q4?”
  • “Show performance by brand with conversions above 100.”

Ask ARI interprets the question and delivers a structured, decision-ready response.

The Problem It Solves

Today, advertisers answer ad-hoc questions by:

  • Navigating multiple dashboards
  • Applying manual filters
  • Exporting data to spreadsheets
  • Switching between reports
  • Submitting analyst requests
    Ask ARI Product Brief for Marke…

This creates friction. It slows decisions. It limits true self-service.

Ask ARI removes that friction by delivering conversational, on-demand analytics directly inside BI 

How Ask ARI Helps

1️⃣ Reduces Time-to-Insight

Ask questions and get structured answers without navigating multiple views or exporting data 

2️⃣ Increases Self-Serve Capability

Teams no longer need advanced BI expertise or analyst intervention for common performance questions 

3️⃣ Improves Decision Confidence

Responses are structured and summarized, helping users move from question → insight → action faster 

4️⃣  Differentiates Retail Media Workflows

Unlike external tools or generic AI chat interfaces, Ask ARI is natively integrated within ARI Insights and purpose-built for retail media search data 

The Future of BI Is Conversational

Ask ARI transforms business intelligence from dashboards you navigate to conversations you control.

Ask ARI is now available to Advanced and Enterprise customers within ARI Insights BI..