After examining three full months of activity across Teikametrics’ network of sellers, it’s evident that COVID-19’s early impact on Amazon’s marketplace has been simultaneously massive and unequal. Across the more than 1,500 sellers studied, performance changes from prior months on a per-seller basis were weighted much more toward both negative and positive extremes – as opposed to demonstrating a more bell-type distribution. Other data further emphasizes that performance differences have split primarily along category lines.

Download the report for data on COVID-19’s impact on Amazon’s marketplace, including:

  • Amazon advertising performance changes for the following categories:
    • Baby
    • Clothing, Shoes and Jewelry
    • Electronics
    • Grocery and Gourmet Foods
    • Health and Household
    • Home and Kitchen
    • Pet Supplies
    • Sports and Outdoors
    • Tools and Home Improvement
    • Toys and Games
  • Revenue changes compared to pre-COVID averages
  • Breakdowns of ad activity over time