February 23rd, 2021
How Amazon Supply Chain Works
Whether you’re a larger or smaller company looking to scale your online operations, Amazon is a...
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Amazon Sponsored Display Ads: A Full-Funnel Approach
A full-funnel of self-service ads for Amazon sellers and brands is made up of Sponsored Products...
February 12th, 2021
Are My Walmart Listings Ready for Advertising?
My team and I have the privilege of working with many sellers who are new to advertising on Walmart or...
February 4th, 2021
Seven Ways To Increase Your Amazon Sales In 2021
In 2021, ecommerce is thriving like never before, and Amazon is the leading marketplace. If you’re...
January 29th, 2021
Walmart Advertising: The Definitive Guide
1. What is Walmart advertising? Sellers and brands on the Walmart marketplace need to advertise for their...
January 27th, 2021
5 Key Levers to Drive Profits—Levers 3, 4 and 5
Note: This is part 4 in a 4 part series on profitability. Read part 1 here, part 2 here, and part 3 here. ...
January 25th, 2021
Amazon’s Inventory Performance Index, Explained
Amazon sellers have to monitor a lot of metrics to make sure they’re complying with Amazon policies...
January 20th, 2021
5 Key Levers to Drive Profits—Identifying 1 and 2
Note: This is part 3 in a 4 part series on profitability by Cyndi Thomason, Founder and President, bookskeep...
January 13th, 2021
Maximizing Profit is the Goal – Let’s Understand Why!
Note: This is part 2 in a 4 part series on profitability by Cyndi Thomason Founder and President, bookskeep...
January 11th, 2021
Walmart Keyword Bidding
Walmart Marketplace Advertising Walmart provides advertising opportunities for marketplace sellers seeking...
January 4th, 2021
Know The Profitability Levers And Grow Your Ecommerce Business
Note: This is part 1 in a 4 part series on profitability by Cyndi Thomason Founder and President, bookskeep...
December 16th, 2020
How To Turn Holiday Shoppers Into Loyal Customers in 2021
This post will teach you the strategies you can implement to maximize the long-term value (LTV) from...
