Company Overview

The company featured in this case study is a privately owned manufacturer, marketer, and distributor of wholesale automotive aftermarket products. Since 1975, the company has supplied automotive parts and shop supplies to automotive shops, car dealers, body shops, and light industrial businesses across a regional U.S. market.

Challenges

The company faced a performance gap within a subset of its catalog:

  • Three child ASINs, representing larger pack sizes, were not gaining sufficient traction
  • These products struggled to scale sales and profitability
  • Limited visibility and engagement restricted their ability to compete effectively in search results

The challenge was to improve discoverability and drive performance for these underperforming SKUs without compromising efficiency.

Primary Solutions

The company partnered with Teikametrics to increase visibility and accelerate performance for the underperforming ASINs through a targeted campaign strategy.

The approach focused on:

  • Launching separate SMART campaigns for each of the three child ASINs
  • Leveraging both Auto and Manual campaign types
  • Applying the “Grow” goal to maximize reach and drive impressions and clicks
  • Increasing visibility at the top of search results

This structure enabled more focused investment and optimization at the individual ASIN level.

Strategy & Execution

ASIN-Level Campaign Segmentation

  • Created dedicated campaigns for each underperforming child ASIN
  • Enabled more precise control over performance and optimization

SMART Campaign Deployment

  • Implemented both Auto and Manual SMART campaigns
  • Used the “Grow” objective to prioritize reach and visibility

Visibility & Traffic Focus

  • Optimized for increased impressions and clicks
  • Improved placement at the top of search results to enhance discoverability

Ongoing Optimization

  • Continuously optimized campaigns to improve CTR and maintain efficiency
  • Ensured performance remained aligned with ACOS and TACOS targets

This targeted execution allowed the company to unlock performance at the individual product level while maintaining control over efficiency.

Results

The strategy delivered strong sales growth across all three underperforming ASINs:

ASIN 1:

  • +216% increase in top-line sales
  • Improved CTR through ongoing optimization
  • ACOS and TACOS remained within target goals

ASIN 2:

  • +414% increase in top-line sales
  • ACOS and TACOS remained within target goals

ASIN 3:

  • +160% increase in top-line sales
  • ACOS and TACOS remained within target goals

Source: Teikametrics data. No endorsement of third-party data sources.

Impact

By isolating underperforming ASINs and applying a focused, growth-oriented campaign strategy, the company successfully improved visibility and unlocked significant sales growth.

This case demonstrates the value of ASIN-level segmentation and targeted campaign execution—showing that even products with limited traction can achieve substantial performance gains when supported by the right structure and optimization approach.