Originally published 2023, updated for 2026.

Selling on Walmart.com in 2026 isn’t about luck. It’s about strategy. In this article, you’ll learn about the Walmart search algorithm’s core ranking signals, find out how to rank on Walmart Marketplace, and discover 22 powerhouse resources that can help you boost visibility, conversions, and long-term growth.

Walmart Search Engine Optimization (SEO): What to Know 

Truth be told, the Walmart search algorithm’s core ranking signals are a bit of a mystery. And yet, while Walmart doesn’t publish the full mechanics of how its search algorithm works, its seller guidance and forums reinforce the idea that the system tries to show the right product based on shopper intent, while also rewarding sellers who:

• Provide positive customer experiences
• Price and fulfill competitively
• Maintain strong listing quality

But product sales are rarely maximized by Walmart Marketplace SEO alone. Advertising optimization is often vital for growth at speed and scale. 

For example, a full-funnel campaign combining Walmart’s first-party data with Teikametrics’ proprietary advertising optimization technology has been proven to help sellers excel during major shopping events and can be leveraged to maintain consistent performance year-round.

>> Read the Case Study: How Teikametrics Helped Walmart Marketplace Home & Hardlines Sellers Capture More Sales During a High-Traffic Event

At the same time, a savvy Walmart seller SEO strategy is essential, as a well-orchestrated organic presence in the marketplace lays a solid foundation for discoverability. So, let’s dig in!

How to Rank on Walmart.com: A 7-Step Seller SEO Strategy

Sellers wondering how to get products to rank on Walmart.com should treat the following seven steps like a strategic checklist. Each step aligns with one or more of the Walmart search algorithm’s assumed core ranking signals related to shopper intent, customer experience, price competitiveness, fulfillment performance, and listing quality.

1. Match or Beat Amazon’s Price

Walmart’s algorithm is price-sensitive. If your product is significantly higher than comparable listings, especially on Amazon, it’s less likely to appear in top search results. Walmart continuously monitors competitive pricing across the web. If your item is found cheaper elsewhere, it can lose visibility or even miss out on securing the coveted Buy Box.

Use Walmart’s Pricing Insights dashboard, its Success Hub Buy Box price suggestions, or automated repricing tools to monitor and adjust your prices in real time. A practical guideline is to stay within a 5-10% margin of the lowest comparable offer across major marketplaces.

2. Use Walmart Fulfillment Services

Quick, reliable fulfillment directly affects search rankings and conversion rates. Walmart prioritizes listings that offer two-day delivery and proven fulfillment reliability because these factors influence customer purchases and satisfaction.

Enroll in Walmart Fulfillment Services (WFS) to take advantage of Walmart’s logistics network, faster delivery times, and “Fulfilled by Walmart” and “2-day shipping” tags. These features can help improve both conversion and ranking potential.

3. Run Price Promotions

Price promotions like flash deals, “Rollback” discounts, and coupon campaigns can drive traffic and help signal to Walmart’s algorithm that your product is in demand through increased sales velocity and click-through rate (CTR).

Plan short, high-impact discounts around traffic peaks such as holidays or Walmart Deals promotional periods to maximize both the rate at which your products sell and engagement with your listings. A steep but time-bound discount is more effective than a smaller, drawn-out offer because it triggers urgency and spikes your conversion data. 

Be sure to monitor out-of-budget pacing closely if you are running ads alongside promotions. When you pair Walmart Connect ads, like Sponsored Products or Sponsored Brands, with discounts, your ad performance can sometimes accelerate faster than your daily budget can handle.

4. Earn the Walmart Pro Seller Badge

The Pro Seller Badge signals trust and reliability to shoppers and Walmart’s algorithm. Sellers who earn this badge typically receive higher visibility in search results and more Buy Box wins.

To qualify for the Walmart Pro Seller Badge, maintain:

• ≥ 95% on-time delivery rate and seller responsiveness rate
• ≥ 75% content quality score and price competitiveness score
• ≤ 1.5% cancellation rate
• ≥ 50% shipping speed score
• > 100 orders in the past 90 days
• ≥ 90 active days
• Compliance with all marketplace policies

Watch the short video below to learn about additional Pro Seller benefits you can unlock as you scale your business on Walmart.com:

5. Leverage Keyword Research Tools

In Walmart’s Marketplace Learn guide to SEO best practices for item setup, the first recommendation is to start off with a good keyword strategy. But what does that mean, exactly?

Much like Google, Walmart’s search algorithm relies on relevance and shopper intent. Without keyword optimization, your listings risk being invisible even if your offer is competitive.

So, you need to research what keywords buyers are using to search for your products. You can use free tools like Google Trends, Keyword Surfer, Google Keyword Planner, and Keyword Generator to find frequently searched keywords, and then place those keywords strategically throughout your product copy.

Or, you can save yourself time and headache by embracing GenAI Smart Pages from Teikametrics for smarter keyword targeting. (More on this later.)

6. Increase Your Listing Quality Score

Your Listing Quality score is Walmart’s internal metric for how well your product content, offer, and performance align with best practices. It directly influences your ranking eligibility and ad performance.

Top optimizations to increase your score include:

• Filling out all required attributes (size, color, material, etc.)
• Using high-quality, keyword-rich descriptions
• Maintaining strong fulfillment and performance metrics
• Ensuring content is complete, accurate, and free of duplication

Check your Listing Quality score regularly in Seller Center by going to the Listing Quality Dashboard located under Analytics > Growth Opportunities.

6. Add Product Images & Videos

Your Listing Quality score includes a content quality category. This category explicitly mentions images as part of the measurement of content quality. 

In other words, if your images and visuals are weak (e.g., blurry, sparse, poor resolution), your content quality score suffers, which can diminish your search visibility.

A good rule of thumb is to use four to seven high-resolution images, ideally around or above 1500 x 1500 px each, so that shoppers can zoom and see product details clearly. 

Include a variety of visuals to showcase your product effectively. Start with a clean, white-background “hero” image as required for Walmart’s primary listing photo, and supplement it with additional shots from multiple angles that highlight key features, packaging details, and real-world lifestyle use. 

When eligible, add short videos or interactive rich media such as 360-spin images, which Walmart’s Rich Media guide notes can help improve search results, boost conversions, and reduce returns. Videos should ideally be under 30 seconds for best engagement. 

Finally, follow technical and creative best practices by avoiding watermarks or promotional text overlays, adding captions or subtitles for silent viewers, and focusing on delivering clear, benefit-driven messaging quickly.

7. Optimize Title Tags, Meta Descriptions & URLs

Just like traditional SEO, Walmart.com indexes key listing fields such as titles, meta descriptions, and URLs to determine search relevance. A clean, keyword-optimized structure improves discoverability both on-site and in external search engines:

• Keep titles under 60 characters, structured as Brand + Product Type + Key Features + Size/Quantity.
• Write concise, benefit-driven meta descriptions (no more than 155 characters).
• Use URL slugs that reflect your main keyword (for example, /blue-ceramic-coffee-mug-12oz instead of /sku12345).

When combined, these seven steps create a continuous feedback loop. Better pricing and fulfillment drive conversion. Higher conversion boosts ranking. Stronger ranking drives sales velocity. The key is consistency, since small ongoing optimizations can compound into long-term growth on the Walmart Marketplace.

Top 22 Resources to Supercharge Your Walmart.com Business

To stay ahead in 2026, Walmart Marketplace sellers need more than great products — they need the right tools, data, and partners. Whether you’re optimizing listings, refining ad strategy, or managing fulfillment, these 22 resources will help you build visibility, drive conversions, and scale efficiently on Walmart.com.

1. GenAI Smart Pages

As previously mentioned, GenAI Smart Pages is a tool from Teikametrics that provides AI-driven, automated listing optimization across Walmart and Amazon, saving sellers massive amounts of time while driving growth at scale.

For Walmart sellers specifically, leveraging this resource means:

• More visibility in organic search – Smarter keyword targeting and structured descriptions improve Walmart’s SEO signals (title, attributes, and listing quality score) for higher rankings.
• Higher conversions from better copy and structure – The tool identifies and fills content gaps that directly influence ranking and eligibility for Buy Box and Pro Seller Badge advantages.
• Smarter ad spend and increased ROAS – Better listings drive higher conversion rates, which lower ACoS and boost ROAS.
• Measurable sales growth — fast – In our Walmart beta program, 128 SKUs were optimized using GenAI Smart Pages and compared to a control group of Teikametrics-managed listings that did not use the tool. The results were clear:

If you’re serious about ranking higher on Walmart.com and scaling efficiently, GenAI Smart Pages gives you AI-powered precision built on your own data — not guesswork.

>> Try GenAI Smart Pages now for free with 3 product listings of your choice – no credit card needed.

2. Shopify Walmart Integration

If you’re already using Shopify for your ecommerce business, you can make use of the Walmart Shopify integration to optimize sales on Walmart Marketplace while managing all transactions centrally on Shopify.

3. BigCommerce Walmart Integration

Likewise, if you sell through BigCommerce, you can link your BigCommerce account to the Walmart Marketplace. Sellers who connect to Walmart through BigCommerce also gain access to a network of partners including Teikametrics.

4. Seller Center Repricer

Repricer is a Seller Center tool that automatically adjusts item prices in your catalog to stay competitive on Walmart.com and other ecommerce sites. Once enabled, it eliminates the need for manual price checks and updates. You simply activate it for the SKUs you want to manage.

You can create custom strategies with your own price minimums or choose from three preset strategies:

1. External Price: Match or beat prices on other eCommerce platforms.
2. Buy Box Price: Automatically adjust to beat the current Buy Box price on Walmart.com.
3. Competitive Price: Combine both rules to compete with whichever price is lowest.

After assigning items to a strategy, the Repricer continuously updates prices in response to market changes, helping you maintain competitive pricing with minimal effort.

5. Seller Center Success Hub

Success Hub identifies eligible items in your catalog that could generate more reviews through incentives. Here’s a quick three-step process for how to enroll those items:

1. In the Seller Center, go to Growth > Success Hub, then under Get more reviews with incentives, select Enroll items.
2. Select the checkboxes for the items you want to enroll. From the Reviews targeted dropdown, choose your desired review quantity, then adjust the Customer incentive per review amount. (Note: Incentives must be between $5 and $25, or up to 25% of the item’s price, whichever is lower.)
3. After setting targets and incentives, click Enroll # items to finalize.

6. Walmart Money Center

The Walmart Money Center offers an array of financial services that can come in handy for sellers, including everyday banking via Green Dot, professional tax preparation through Jackson Hewitt, and more.

7. Walmart Solution Providers

Walmart helps you find preferred solution providers for all your Walmart.com business needs, including funding and capital, order management, and returns.

8. Simplified Shipping Settings

Before shipping products to customers, set up your shipping settings and define regional delivery rules. Using Simplified Shipping Settings helps streamline fulfillment and reduce late deliveries caused by carrier delays.

An added bonus? Marketplace sellers that use Walmart’s automated shipping platform see a greater than 10% boost in sales on average.

9. Seller Center Price & Promotion Template

There are two ways you can create and manage a promotion in the Seller Center. You can use the Promotions dashboard to apply a price reduction to a group of multiple items, or you can use the Price and promotion template to apply a unique discount to each individual item.

We love a good time-saving template, especially one that takes just three steps to use:

1. In the Seller Center, go to your Catalog, select Update items, then choose Update with file.
2. In the dialog box, click Show Walmart templates and select the Price and Promotion template. In the file, choose Create under the Promo Setting Action column, then fill in the SKU, promo price, and start/end dates. (Note: Promotional pricing is temporary and should last no more than 180 days.)
3. Return to the dialog box, select Price and promotion from the dropdown, and upload your completed file by dragging it to the drop zone or using Browse.

10. Walmart’s Seller Performance Standards

Walmart regularly reviews all seller-fulfilled marketplace orders to ensure performance standards are met. Key metrics include Cancellation Rate, On-Time Delivery (OTD), Refund Rate, Valid Tracking Rate (VTR), Seller Response Rate, and Negative Feedback Rate. This guide outlines Walmart’s performance standards and expectations.

11. Walmart Marketplace Seller Retailer Policies

Walmart Marketplace sellers must comply with all policies, rules, and guidelines. Failure to do so may result in account suspension or termination.

Seller Retailer Policies are divided into Seller Agreement Policies and Additional Rules and Guidelines. Review them and consider bookmarking the page for easy reference.

12. Walmart Marketplace Prohibited Products Policy

All products sold on Walmart.com must comply with all applicable local, state, and federal laws and regulations.

All labels, information, and images must be in English and free of conflicting details, though translations may be included if English text is also present. Where relevant, content must follow NIST Handbook 130 – Uniform E-commerce Regulation standards.

Shipping labels must meet all regulatory requirements, including those from applicable government agencies. Consult legal counsel if you’re unsure about specific product laws or regulations.

Walmart’s Trust and Safety division may restrict the sale of products at its discretion, so strict adherence to the Prohibited Products Policy is required.

13. Bazaarvoice

Investing in reviews influences sales performance and is a prerequisite for advertising success. Walmart and Bazaarvoice have partnered to help brands build impactful user-generated content (UGC) programs on Walmart.com. As the world’s leading UGC provider, Bazaarvoice works with the largest network of retailers, brands, and shoppers.

14. PowerReviews

PowerReviews is another option to garner more quality UGC across social platforms and marketplaces, including Walmart.

15. Home Tester Club

Yet another option for review generation is Home Tester Club. We’re including multiple partners for review generation in this list because reviews are so pivotal to your success on Walmart.com, and we want you to be able to select the partner and solution that’s right for your business.

16. Seller Center Ratings & Reviews Page

Walmart Marketplace sellers with an average rating below 4.0 may lose certain benefits, including Pro Seller status. You must also maintain a Negative Feedback Rate of 2% or less.

Respond to negative reviews promptly and professionally to resolve issues and improve your products and listings. All customer feedback from verified Walmart.com purchases appears on the Ratings and Reviews page in Seller Center, where you can contact customers, issue refunds, or track orders. Use the Item Reviews or Seller Reviews tabs to filter feedback.

(Note: The Ratings and Reviews page only includes feedback from Walmart.com purchases, not syndicated or third-party reviews.)

17. Flexport

Since WFS isn’t available to all Walmart Marketplace sellers, we wanted to offer an alternative solution to help you expedite shipping. Offering fast and reliable shipping is a key factor in improving your Walmart SEO and customer satisfaction. 

Flexport integrates directly with Walmart’s TwoDay shipping program to help you increase visibility, win the Buy Box, and boost sales.

18. Walmart Creator Program

Walmart is increasingly investing in creator-led marketing and social-commerce initiatives. Using its built-in Walmart Creator Program simplifies the process of finding, vetting, and collaborating with influencers.

Once inside the portal, you can use the Walmart Creator dashboard to filter for creators whose content aligns with your brand and product category.

19. Teikametrics Agency & Solution Partner Directory

We partner with a network of trusted agencies and tech solution providers to bring added value and expertise. Explore our certified partners and enhance your business.

20. AI-Powered Advertising Optimization

From intelligent campaign creation to seamless ads management and smart recommendations, Teikametrics’ advertising optimization technology can help you maximize your marketplace growth and advertising performance. Request a demo today.

21. AI-Powered Inventory Optimization

Relying solely on merchant tools can leave you reacting rather than proactively managing your inventory. With Teikametrics’ inventory optimization technology, you gain a competitive edge by leveraging AI to predict demand and adjust your strategy in real-time.

22. Managed Advertising Services

What sets Teikametrics’ managed edition apart is the synergy between our AI technology and human expertise. You get more than just advanced AI-driven solutions; you get a dedicated expert who works tirelessly to optimize your campaigns. 

This expert understands the intricacies of the Walmart ecosystem, tailoring strategies to your unique business needs. Whether you’re launching new products or scaling existing ones, our experts ensure your campaigns are finely tuned for maximum impact.

Start 2026 Off Right: Optimize & Advertise with Superhuman Intelligence

Success on the Walmart Marketplace comes down to precision, performance, and proactive strategy. The tips and resources above give you the guidance, technology, and partnerships to do just that — helping you rank higher, sell smarter, and operate more efficiently all year long.

Start 2026 strong by combining these insights with Teikametrics’ AI-powered optimization technologies and managed advertising services, and unlock the superhuman intelligence you need to win on Walmart.com.

>> Read success stories of industry-leading brands and sellers leveraging Teikametrics.