We’re excited to announce that Teikametrics now supports Audience Bid Multipliers directly in-app for Amazon Sponsored Products and Sponsored Brands campaigns. This new capability gives you more control, efficiency, and precision in your bidding strategy—helping you reach the right audiences and drive stronger advertising performance without added manual effort.

Smarter Targeting With Audience-Based Bid Adjustments

With this feature, you can now adjust your bids by audience segment, leveraging Amazon-built audiences to refine who sees your ads. These audiences are based on shopper behavior and intent signals from across Amazon, giving you access to high-value segments that align with your campaign goals.

You’ll continue to bid on your keyword and product targets, but now you can boost your bids when a shopper fits one of your selected audience segments. Bid multipliers can range from 1% to 900%, giving you full flexibility to scale your bids according to how valuable each audience is to your brand.

Why This Matters

Manually managing bid adjustments across campaigns can be time-consuming. By managing audience bid multipliers within Teikametrics, you can:

  • Save time by adjusting bids for multiple audiences and campaigns in one place.
  • Gain control over how much you’re willing to spend to reach different audience types.
  • Improve performance by boosting bids for shoppers more likely to convert.

This helps you invest more intelligently in the audiences that matter most to your growth goals.

How to Enable Audience Bid Adjustments in Teikametrics

You can activate audience bid adjustments for your existing campaigns right from the Teikametrics Ads Manager.

Here’s how:

  1. Go to your Amazon merchant in Ads Manager.
  2. Add the Audience Bid Multiplier column.
  3. Toggle into edit mode.
  4. Click into each campaign multiplier to manage your audience bid multipliers.

It’s fast, intuitive, and built to streamline your workflow.

Available Amazon Audiences

Amazon’s pre-built audiences make it easy to reach shoppers at different stages of the buying journey:

  • Purchased brand’s product: Shoppers who bought your product within the last 3 months.
  • Clicked or added brand’s product to cart: Shoppers who showed interest in your product but haven’t purchased yet.
  • High likelihood to purchase: Shoppers whose recent behavior indicates strong buying intent.
  • Clicked or added brand’s product to cart: Interested but not yet converted shoppers.
  • New-to-brand shoppers: Customers who haven’t purchased from your brand in the past 12 months.
  • Purchased brand’s product: Recent customers who may be primed for repeat purchases.

Take Control of Audience Targeting with Teikametrics

By supporting audience bid multipliers, Teikametrics empowers advertisers to combine Amazon’s audience intelligence with our advanced automation and optimization tools. You can now fine-tune your bids with greater precision—driving more efficient ad spend, higher ROAS, and better customer reach.

This is another step forward in making Teikametrics the most powerful, time-saving platform for optimizing your Amazon advertising strategy.

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