TikTok Shop has fully transitioned to GMV Max, its AI-powered campaign format designed to maximize gross merchandise value by optimizing across paid, organic, and affiliate content. Video Shopping Ads (VSAs) are no longer available.

If you’re advertising on TikTok Shop, GMV Max is your only option. The question is where you’ll create and manage these campaigns.

Create TikTok Shop Campaigns Where You Already Work

Teikametrics now supports GMV Max campaign creation directly in the platform. Instead of building campaigns in TikTok Ads Manager or Seller Center, you can create, launch, and monitor TikTok Shop campaigns from the same interface where you already manage your advertising.

For sellers using Teikametrics for TikTok Shop, this means:

  • No more platform switching to launch campaigns
  • Faster setup with a streamlined, intuitive workflow
  • Familiar interface patterns for users already managing other channels in Teikametrics
  • Campaign preview to see how your ads will appear across TikTok placements before publishing
  • Track and optimize performance alongside your other channels
  • All campaign data (products, budgets, creative, and results) lives in one place. 

Why GMV Max Drives Results 

GMV Max uses TikTok’s AI to optimize for total revenue rather than just ROAS. The platform automatically handles targeting, pacing, creative selection, and bidding. You set your ROI goals and budget, and TikTok handles the rest.

According to TikTok’s internal data, advertisers using GMV Max saw a 30% increase in incremental GMV on average. Puzzle brand Masterpieces, managed by Teikametrics, used GMV Max to scale performance by leveraging affiliate videos, brand content, and product cards, delivering a 3.8x ROI during their peak sales period.

Building these campaigns in Teikametrics gives you the same optimization power with a great user experience. TikTok’s recommended ROI targets and budgets are surfaced directly in the workflow. Product selection is simplified. Creative management is easy to navigate. And everything happens without leaving the platform.

As a badged TikTok Marketing Partner in the Marketing Tech category, Teikametrics provides verified integration and ongoing platform updates to ensure your campaigns run smoothly.

Launch Campaigns in 3 Steps

Creating a GMV Max campaign in Teikametrics is fast and straightforward:

1. Select Products and Campaign Type

Choose which products to promote, either your entire TikTok Shop catalog or specific SKUs. This release supports Promote Products campaigns. Promote LIVE (for livestream shopping events) will be available soon.

2. Set Your Goals and Budget

Enter your Product ROI Target and Daily Budget. Teikametrics surfaces TikTok’s recommended values based on your shop’s performance, which you can use as-is or customize. Schedule your campaign start date and optionally enable Promotion Days to automatically boost performance during high-traffic shopping events like Black Friday.

3. Choose Your Creative

Let TikTok’s AI auto-select your best-performing videos (recommended), or switch to manual mode to hand-pick content from Authorized Posts, Affiliate Posts, and Customized Posts. Preview how your ads will appear across TikTok placements, then publish.

Your campaign goes live at the scheduled time, and all performance data flows directly into Teikametrics reporting.

Why This Matters for TikTok Shop Sellers

For TikTok Shop sellers, campaign creation is now faster and more efficient. You’re working in a familiar interface, with clear guidance and smart defaults that reduce decision fatigue.

For teams managing significant ad spend, eliminating platform switching saves time. Campaigns launch faster. Reporting is consolidated. Workflow friction disappears.

Ready to Get Started?

Launch your first GMV Max campaign
GMV Max campaign creation is available now for all the Teikametrics users with active TikTok Shop accounts. View the guide.

Ready to scale on TikTok Shop?
Our team can audit your current TikTok Shop strategy and show you how to drive more revenue with GMV Max. Request a free audit.

Note: This release supports GMV Max (Products) campaigns. GMV Max (LIVE) is not currently available.