Access marketplace and category benchmarks to contextualize your YTD performance, fine-tune Q4 campaigns, and plan ahead for 2026.


What’s Inside

  • Platform-level benchmarks for Amazon and Walmart covering CPC, ROAS, AOV, and CVR
  • Dozens of performance charts illustrating quarter-over-quarter and YoY trends
  • Category-level analyses revealing where efficiency is tightening — and where CPC relief and conversion strength remain
  • Shopper behavior insights to help contextualize your own KPIs
  • Strategic takeaways to guide pacing, segmentation, and planning

How to Use the Data

Use these insights to:

  • Benchmark your performance against platform and category averages to understand whether shifts are structural or specific to your business.
  • Fine-tune in-flight Q4 campaigns by leaning into categories and tactics showing stronger efficiency.
  • Adjust pacing and budget allocation based on real CPC and conversion signals across Amazon and Walmart.
  • Plan 2026 strategy with a clear understanding of where competition is intensifying — and where cost and performance tailwinds remain.

Download to access the full data set plus all the takeaways 👉