Q4 is the biggest revenue opportunity of the year—and the most daunting. Competition, increased costs, and strict fulfillment windows challenge even seasoned brands.

In 2025, the challenge is heightened with new shifts in shopper expectations, new AI developments, and new marketplace events and ad formats.

The 2025 Holiday Playbook distills Teikametrics’ years of marketplace expertise—including guiding brands through many holiday cycles—into a clear, actionable plan for Q4. 

Inside, you’ll get step-by-step strategies across inventory, listings, promotions, advertising, retargeting, and post-holiday momentum—plus last year’s benchmarks and this year’s projections to guide your execution.

What You’ll Learn

☑️ Benchmarks & 2025 outlook—what last year’s performance reveals, the new dynamics shaping this season, and how to prepare

☑️ Key dates & deadlines—FBA/WFS cutoffs, retail events, and enrollment windows in one place

☑️ Inventory planning—forecast demand, set buffers, and avoid costly stockouts/overstocks

☑️ Conversion-ready listings—seasonal keywords, gift cues, and urgency markers that lift CVR

☑️ Promotion strategy—match deal types to goals and protect AOV while you scale

☑️ High-impact advertising—a full-funnel plan with retargeting that recovers intent efficiently

☑️ Post-holiday momentum—clear excess, retain new buyers, and set up Q1 growth

Get the playbook today—and enter Q4 ready to win.