Company Overview

Dealmed is a leading distributor of medical supplies, offering everything from single-pack bandages to bulk shipments of 1,000 units or more. With over a decade of experience selling on Amazon and a recent expansion into Walmart, the brand has built a reputation for quality and reliability among healthcare institutions, businesses, and individual buyers alike.

While Dealmed’s strong reputation and broad catalog positioned them for growth, the reality of modern ecommerce—competition, rising costs, and buyer fragmentation—meant they needed a smarter, more data-driven advertising approach. That’s where Teikametrics became the partner of choice.

Challenges

Dealmed’s challenges weren’t singular—they reflected the layered complexity of scaling a B2B-oriented ecommerce business.

  1. Untapped B2B Opportunity
    Dealmed had an established Amazon presence, but their campaigns weren’t fully optimized for Amazon Business customers—the institutional buyers placing weekday, bulk orders.
  2. Budget Efficiency
    A large product catalog paired with a limited advertising budget meant every dollar had to stretch further. Standard campaign pacing often burned spend in low-value hours, leaving priority ASINs underfunded at the times they mattered most.
  3. Retargeting Effectiveness
    When Dealmed reintroduced DSP campaigns, initial Views Remarketing efforts produced slower-than-desired results. The brand needed a way to re-capture momentum, drive new-to-brand (NTB) customer acquisition, and maximize returns from every impression.

Solution

1. B2B Marketplace Campaign Restructuring

Teikametrics partnered with Dealmed to restructure campaigns specifically for the Amazon Business marketplace. This wasn’t just a “rename and relaunch”—it was a surgical optimization:

  • Priority ASIN Alignment: Key SKUs were isolated into campaigns tailored for B2B intent.
  • Smart Guardrails: Teikametrics’ optimization engine applied ACoS targets along with minimum and maximum bid ranges to enforce profitability thresholds without throttling volume.
  • B2B Performance Visibility: By separating B2B campaigns from consumer campaigns, Dealmed gained cleaner data on how business buyers converted, what AOV looked like, and how performance benchmarks differed.

Results:

  • Ad Sales: $380,000 (+21% vs. standard campaigns)
  • Conversion Rate (CVR): 51.8% (+56%)
  • ACoS: 33.1% (-10% vs. YTD account average)
  • AOV: $27.58 (+84%)

2. Dayparting for Smarter Spend Allocation

Dealmed’s buyer behavior revealed a clear trend: business customers purchased during weekday working hours.Teikametrics leveraged this insight to implement a custom dayparting strategy:

  • Hourly BI Dashboard: Teikametrics’ Hourly Ad Performance Business Intelligence dashboard provided granular conversion data by time of day, identifying high-converting windows.
  • Dayparting Bid Schedules: Using Teikametrics’ native Dayparting Bid Schedules tool, the team set automated bid increases during weekday business hours and bid reductions overnight and on weekends.
  • Budget Stretching: This ensured that limited ad budgets were conserved during low-value times and funneled directly into the periods with the highest return potential.

Results:

  • +16% YoY ad sales for high-priority products
  • +16% monthly ad spend directed toward priority campaigns without increasing total budget
  • +5% improvement in CVR

3. Performance+ for Retargeting Efficiency

To level up DSP efforts, Dealmed ran a head-to-head test:

  • Standard Views Remarketing Order: Aimed at converting lower-funnel audiences who had viewed products but not purchased. Performance lagged expectations.
  • Performance+ Retargeting Order: Built with Teikametrics’ DSP order creation tool, Performance+ layered in Teikametrics’ proprietary algorithms to dynamically balance efficiency and reach.

Teikametrics enabled:

  • Automated Retargeting Optimization: Smarter allocation between high-intent segments.
  • Comparative Analysis: Running both strategies in parallel gave Dealmed clarity on where Performance+ pulled ahead.
  • NTB Expansion: The tool prioritized signals that elevated new-to-brand purchases, critical for long-term growth.

Results (3-month comparison):

  • ROI: +17%
  • eCPM: -32%
  • NTB Purchase Rate: +47%
  • ROAS: +10%

The Transformation 

Through this multi-phase partnership, Dealmed achieved not just incremental improvements, but a comprehensive advertising transformation:

  • B2B Growth Engine: Dedicated campaigns and bidding strategies unlocked the higher AOV and CVR potential of Amazon Business customers.
  • Smarter Spend Discipline: Dayparting aligned advertising investment with real buyer behavior, conserving budget while improving results.
  • Next-Gen Retargeting: Performance+ outperformed traditional remarketing, driving stronger ROI and dramatically boosting new-to-brand acquisition.

Conclusion

Dealmed’s journey with Teikametrics shows what’s possible when advanced technology, marketplace expertise, and disciplined strategy come together. By leveraging Teikametrics’ ACoS targeting guardrails, BI dashboards, dayparting automation, and DSP Performance+ tools, Dealmed was able to:

  • Capture more value from B2B buyers.
  • Stretch limited budgets across their broad catalog.
  • Transform retargeting into a profitable growth channel.

In a crowded ecommerce landscape, these strategies allowed Dealmed to not only offset challenges like limited budgets and product outages, but to build a sustainable growth model rooted in efficiency, precision, and adaptability.