Company Overview

Biolab is a global leader in swimming pool and spa water treatment products, serving both residential and commercial customers. With a strong seasonal demand peak during the summer months, Biolab leverages this critical window to test and implement strategies aimed at capturing new customers while deepening loyalty with existing ones.

Challenges

As Biolab prepared for the summer selling season, several key chlorine products were out of stock for an extended period. With the season’s peak approaching quickly, the brand faced a dual challenge:

  • Offset lost sales from unavailable SKUs.
  • Sustain growth momentum despite inventory constraints.

Biolab needed a strategy that could maximize impact during this narrow seasonal window while balancing customer acquisition, remarketing, and retention.

Solution

Teikametrics partnered with Biolab to launch a Performance+ order focused on high-priority chlorine products. This initiative was designed as a full-funnel strategy that included:

  • Prospecting: Reaching new customers who had not previously engaged with the brand.
  • Remarketing: Re-engaging high-intent shoppers who had shown interest but not converted.
  • Retention: Nurturing loyalty among existing customers to drive repeat purchases.

Using Teikametrics’ DSP order creation tool, Biolab was able to efficiently execute this Performance+ order with precision targeting and measurable performance controls.

Results

Over a five-month period, the Performance+ order significantly outperformed baseline account averages, delivering outstanding results:

eCPM: $0.69, the lowest across all orders and 77% lower than the average eCPM for other orders

Product Sales: Over $700,000

Return on Ad Spend (ROAS): $44.04

Return on Investment (ROI): 4,304% — more than 200x higher than the account average

Impact

The results validated Performance+ as a high-efficiency, high-impact advertising strategy. By combining prospecting, remarketing, and retention in one streamlined campaign, Biolab was able to offset lost sales, capture significant seasonal demand, and drive profitable growth despite inventory challenges.

This case underscores the ability of Performance+ to deliver scalable, cost-efficient outcomes, particularly for brands navigating seasonality and product availability constraints.