“Teikametrics helped us unlock smarter advertising strategies, making our clients more profitable. Thanks to their automation and insights, we’ve been able to drive stronger growth while optimizing every coin spent.”

— Marian Kovačik, VP of Client Relations at EXPANDO

Summary

EXPANDO, one of the EU’s leading Amazon agencies, partnered with Teikametrics to solve key operational challenges including cost control, campaign scalability, and time-intensive ad management. By leveraging Teikametrics’ automation and real-time performance tools, EXPANDO saved $5,000/month in ad spend for one client, drove over 5% in monthly revenue growth, and eliminated the need for a dedicated campaign manager. This partnership empowered EXPANDO to deliver smarter advertising strategies, maintain profitable TACOS through seasonal swings, and efficiently manage 100+ campaigns for a single SKU—without sacrificing profitability or manpower.

Company Overview

EXPANDO is one of the top 5-rated Amazon agencies in the EU, dedicated to helping brands expand their marketplace presence globally. EXPANDO supports sellers with a flexible approach—offering both comprehensive full-service solutions and ad hoc support tailored to specific needs. Whether it’s driving growth, training teams, protecting your brand, or crafting strategic plans for success on platforms like Amazon, EXPANDO adapts to fit your goals.

The Challenge

As a fast-scaling agency managing a diverse portfolio of clients and products, EXPANDO encountered several critical challenges that began to hinder efficiency and profitability:

  • Difficulty managing advertising costs effectively—especially during volatile seasonal demand.
  • Complexity in launching new products, including building PPC campaigns from scratch, setting pricing models, and managing cost of goods sold (COGS) and total advertising cost of sales (TACOS).
  • Time-consuming manual bidding and campaign management for an expanding list of SKUs.

These challenges were increasingly limiting EXPANDO’s ability to scale client accounts while maintaining performance standards.

The Solution

EXPANDO partnered with Teikametrics to implement a more intelligent and automated approach to marketplace advertising. Key improvements included:

  • Cost Optimization & Reinvestment: Teikametrics helped identify and reduce $5,000 in monthly advertising costs for a single client—freeing up budget for strategic reinvestment.
  • Automated Campaign Management: Teikametrics enabled EXPANDO to fully automate bidding strategies across new product launches, keeping campaigns aligned with profitability thresholds.

Dynamic, Real-Time Bid Adjustments: The Teikametrics platform continuously adjusted bids based on live performance data and seasonal demand, reducing manual effort while keeping TACOS under control.

The Result

By leveraging Teikametrics, EXPANDO drove measurable improvements in client performance and internal efficiency:

  • 5%+ Monthly Revenue Growth: Optimizations led to sustained revenue increases for client accounts.
  • $5,000 Monthly Cost Savings: Advertising inefficiencies were identified and corrected, driving immediate value.
  • 1 Full-Time Headcount Saved: Automation replaced the need for a dedicated campaign manager.
  • 100+ Campaigns Managed Per SKU: Enabled deep SKU-level campaign coverage without adding operational burden.
  • Sustained Profitability During Seasonal Swings: Maintained healthy TACOS across high- and low-demand cycles, including peak winter product periods.

With Teikametrics, EXPANDO found more than just a software solution—they gained a scalable partner in their mission to deliver exceptional results for clients across international marketplaces.

Ready to scale smarter like Expando?

👉 Book a demo with our expert team today and discover how Teikametrics can help you drive profitable growth, automate what matters, and win on Amazon, Walmart, and beyond.