Summary

GenAI Smart Pages, a proprietary, AI-powered listing optimization engine, was implemented across 128 Walmart SKUs over a two-week period.

The outcome? In just two weeks, users saw performance improvements—including a +31.4% lift in total sales, +8.3% increase in ROAS, and a +14.0% boost in ad conversion rate—far outperforming the control group. This case study details the key challenges sellers faced, how Smart Pages solved them, and the tangible results across key categories on marketplaces like Walmart.

Seller Challenges:

  • Sparse, unstructured content: Titles failed to include important descriptors like size, use case, or material
  • Missing keywords: Listings lacked critical search terms and were not aligned with high-intent shopper behavior
  • Format inconsistencies: Content didn’t meet Walmart’s unique style and formatting best practices
  • Underutilized ad spend: Campaigns were driving traffic to underperforming listings, reducing efficiency and hurting ROAS
  • Lack of continuous optimization: Most listings were static, with no system in place to update content based on live performance data

These roadblocks collectively suppressed discoverability, weakened ad impact, and held back profitable growth.

The Results

Across the beta program, GenAI Smart Pages drove significant improvements both in topline metrics and advertising efficiency:

Aggregate Beta Results (2 Weeks):

  • +31.4% Total Sales (vs. +5.0% for control group)
  • +34.1% Units Sold (vs. +3.7% for control)
  • +8.3% ROAS (vs. -1.1% for control)
  • +14.0% Ad Conversion Rate (vs. -2.9% for control)

High-impact sellers saw 40%+ increases in sales, especially those with lower initial content quality and unoptimized spend.

Breakout Story: Food Storage Brand

One seller in the food storage category stood out as a clear success story.

Before GenAI Smart Pages:

  • Titles lacked key attributes like size, material, or use case
  • Bullet points were vague and failed to communicate core benefits
  • Descriptions offered minimal differentiation from competitors
  • Listings lacked context for real-life usage, suppressing conversion

After Implementation:

  • Listings were restructured with top-performing keywords and shopper-centric copy
  • Product features and materials were clearly emphasized
  • AI-generated content conformed precisely to Walmart’s formatting best practices
  • Listings were continuously refined post-launch based on performance data

Why It Matters

Without optimized content, advertising can’t reach its potential. Smart Pages closes the loop—connecting listing quality, advertising performance, and marketplace strategy in one automated solution.

For sellers facing stalled growth, low ROAS, or rising ad costs, GenAI Smart Pages is a strategic unlock—not just a content tool, but a revenue engine.

Ready to see if for yourself?

You don’t need to overhaul your entire catalog to experience the impact.

👉 Try GenAI Smart Pages free on 3 listings and watch the lift.