The Opportunity
Walmart’s first-party data showed that during high-traffic events, customers prioritize shopping for essentials—making visibility and budget management critical for sellers. Teikametrics, as a Walmart Connect Partner Network Premium+ Tech Partner, identified an opportunity to help clients in the Home and Hardlines categories maximize results and outpace competitors.
Goals
Our objective was straightforward:
- Boost attributed sales and return on ad spend (ROAS).
- Increase ad visibility across Walmart Marketplace.
- Capture a higher share of voice during a competitive event.
Our Approach
Teikametrics deployed a full-funnel advertising strategy tailored for Walmart’s unique ecosystem. By combining our proprietary technology with Walmart’s first-party data, we ensured our clients were positioned to win across the customer journey.
Strategy & Execution
- Full-Funnel Campaigns: Launched Sponsored Products, Sponsored Brands, and Sponsored Videos to engage customers at every stage of their journey.
- Data-Driven Planning: Conducted a historical performance review with Walmart first-party data to inform a tailored strategy prior to the event.
- Category & Keyword Insights: Identified top-performing items and keywords, then adjusted bids, ACoS targets, and budgets accordingly.
- Dynamic Budget Control: Increased daily budgets and minimum bids for high-priority ad groups, especially when deals launched—closely monitoring Out-of-Budget pacing to avoid capping.
- Real-Time Optimization: Performed daily live optimizations using product ranking metrics, dynamic bidding, and bid multipliers to maintain top ad placements and protect share of voice.
📅 Campaign Dates: July 8–11, 2024
Results
The outcomes were significant across both categories:
Source: Walmart first party data, February 2025. Reflecting July 8 – 11, 2024 vs. July 10 – 13, 2023.
Key Takeaways
- Event Moments Matter: Traffic spikes translate into more engaged shoppers and outsized sales opportunities.
- Tech + Data Drive Advantage: Proprietary tools and Walmart’s first-party data enable brands to show up when and where it matters most.
- Flexibility Wins: A partner who can react in real time—adjusting bids, pacing, and placements—maximizes budgets and competitive edge.
Partner With Teikametrics
This case study underscores how Teikametrics helps brands succeed on Walmart Marketplace. Whether you’re navigating marquee shopping events or seeking year-round growth, our combination of AI-powered tools, marketplace expertise, and Walmart Connect partnership ensures you’re positioned to win.
👉 Connect with our team today to learn how Teikametrics can help your brand thrive on Walmart.
