Overview

This company is a premium brand specializing in outdoor pizza ovens designed to bring authentic, restaurant-quality pizza-making to home environments. Its product portfolio includes innovative oven models, cooking tools, grilling accessories, and curated recipes, all aimed at delivering a high-end outdoor cooking experience.

Primary Challenge

To maximize performance during peak seasonal demand, the brand needed to accelerate sales for a selection of top-performing products. This objective was constrained by a limited media budget, creating a need for highly efficient execution.

The challenge was to:

  • Extend the impact of a constrained budget while still achieving revenue targets
  • Drive incremental sales without increasing overall spend
  • Capitalize on seasonal demand with precision

Primary Solution

A performance-optimized programmatic strategy was deployed, leveraging advanced order types designed to deliver efficiency at lower effective CPMs. The approach was built to balance both retargeting and customer acquisition objectives while maintaining strict budget control.

The strategy included:

  • A remarketing-focused performance order to re-engage high-intent audiences who had previously interacted with the brand
  • A customer acquisition-focused performance campaign to reach new audiences and drive incremental growth

Both initiatives were launched through a centralized DSP order creation workflow, enabling efficient execution, streamlined optimization, and clear performance visibility.

Results

Within the first two months of testing, the performance-driven campaigns delivered strong results across all primary KPIs:

  • 202% ROI, outperforming other DSP orders year-to-date by 50%
  • $1.10 eCPM, 81% lower than comparable DSP orders year-to-date
  • 82% New-to-Brand purchase rate, indicating strong incremental reach
  • $3 ROAS, 30% higher than other DSP orders year-to-date
  • $12 Total ROAS, exceeding other DSP orders year-to-date by 161%

These outcomes demonstrated that the performance-optimized approach was not only cost-efficient but also a meaningful growth driver, delivering strong new-customer acquisition and significantly higher returns compared to standard DSP executions.