Overview
Smart Pages is an AI-powered optimization solution designed to enhance product detail pages across Amazon. By improving titles, bullet points, descriptions, and backend keywords, Smart Pages increases organic visibility, shopper engagement, and advertising efficiency.
Across three beta participants in distinct categories, Smart Pages consistently delivered strong uplifts in sales and efficiency, demonstrating its measurable impact on both organic and paid performance.
Case Study #1: Consumer Goods Brand
Category: Toys & Puzzles
Goal: Increase visibility and conversion efficiency across a broad SKU catalog
Challenge
The brand’s catalog featured over 100 products, many with strong designs but incomplete or inconsistent listing content. Titles often lacked descriptive keywords, while bullet points and descriptions underemphasized product differentiation. This limited both organic visibility and conversion rates.
Smart Pages Approach
Smart Pages optimized 100+ listings simultaneously, rewriting titles, bullets, and descriptions with contextually relevant keywords and improved formatting to better match shopper intent and search trends.
Results (14-Day Pre vs. Post Analysis)
Impact
The brand achieved over 50% growth in both units and total sales, while maintaining ad efficiency. The modest increase in ad spend paired with higher ROAS indicates Smart Pages content not only attracted more traffic but also improved conversion quality — proving content optimization can scale profitably.
Case Study #2: Home Goods Brand
Category: Kitchenware & Accessories
Goal: Improve discoverability and ad efficiency without increasing spend
Challenge
Product listings lacked essential attributes — materials, size, and use cases — in titles and descriptions. Generic bullet points and missing backend keywords weakened SEO visibility and conversion potential.
Smart Pages Approach
Smart Pages generated complete, keyword-rich content for each listing, closing major content gaps and introducing differentiators to improve shopper engagement.
Results (14-Day Pre vs. Post Analysis)
Impact
Despite a 15% reduction in ad spend, the brand achieved over 40% growth in sales and units. The improved ROAS shows Smart Pages increased conversion efficiency, allowing the brand to spend less while selling more — a clear indicator of improved listing quality and relevance.
Case Study #3: Lifestyle & Décor Brand
Category: Partyware & Seasonal Goods
Goal: Drive new shopper discovery and boost advertising performance
Challenge
With creative, trend-driven products, the brand’s listings underperformed due to vague descriptions and incomplete backend metadata. Ads were active but inefficient, capturing traffic without converting efficiently.
Smart Pages Approach
Smart Pages deployed comprehensive optimization across high-priority SKUs — rewriting copy, enhancing keyword coverage, and aligning listing content with search intent.
Results (14-Day Pre vs. Post Analysis)
Impact
The brand more than doubled advertising efficiency (+118%) and achieved an 89% jump in ad-driven sales with minimal increase in spend. Improved conversion and keyword targeting strengthened both paid and organic visibility — leading the brand to expand Smart Pages optimization across its full catalog.
Summary of Results Across Participants
Across multiple product categories and catalog sizes, Smart Pages consistently improved sales velocity, discoverability, and advertising performance — demonstrating its ability to scale results without heavy manual effort.
Key Takeaways
- Faster Optimization: Smart Pages rapidly deploys AI-powered listing improvements at scale.
- Better Efficiency: Sellers saw major gains in ROAS, even with lower or flat ad spend.
- Cross-Category Proof: From home goods to lifestyle brands, every participant experienced double-digit growth.
- Sustained Impact: Sellers continue expanding Smart Pages coverage based on measurable results
Want to get started with Smart Pages?
Speak with our team and learn how you can enhance your product listings that’s driving growth for leading brands across Amazon and Walmart.
