Partner: Accelerazon

Industry: Commercial Refrigeration (B2B)

Platform: Amazon

Confidential Brand

The Challenge: A Brand in Decline

Before partnering with Accelerazon, this commercial refrigeration brand was facing a critical inflection point on Amazon.

  • Sales were down 28% year-over-year
  • ROAS had sharply deteriorated
  • Campaign efficiency was eroding
  • A previous agency had failed to reverse the trend

But the issues ran deeper than poor advertising metrics. The brand had lost control over its Amazon presence:

  • Misaligned item-type keywords and faulty variation structures weakened discoverability.
  • Outdated creative and suppressed listings sabotaged shopper trust.
  • Catalog disorganization and Buy Box losses made matters worse.

This wasn’t a budgeting problem. It was a structural breakdown across catalog, creative, and campaign performance—threatening the health of the brand itself.

The Solution: Ground-Up Overhaul with AI-Powered Precision

After a full diagnostic audit, Accelerazon uncovered deep inefficiencies:

  • Bids were unmanaged and misaligned
  • Budgets were left unmonitored
  • Underperforming keywords were bleeding spend

With Teikametrics’ platform as the foundation, the brand transformed its strategy through a number of changes:

Strategic Overhaul

  • Rebuilt campaigns from scratch to align structure with customer intent, not guesswork
  • Shifted from manual controls to real-time automation using Teikametrics AI Bidder—driving hourly optimizations to hit ACoS goals while expanding reach
  • Enabled budget pacing dashboards and alerts to monitor weekly efficiency trends and proactively reallocate spend

Intelligence & Optimization

  • Cleaned, centralized, and structured product data via a PIM system
  • Realigned item type keywords, browse nodes, and variation structures to match Amazon’s current taxonomy
  • Leveraged Teikametrics’ Market and Business Intelligence Dashboards to surface category trends, identify competitor gaps, and fuel high-impact strategic decisions
  • Harnessed the Keyword Targeting & Actions tool to aggressively eliminate wasted spend and expand profitable keyword coverage

Creative Transformation

  • Phased rollout of refreshed titles, bullet points, image galleries, and A+ content
  • Added Brand Story modules to increase shopper engagement and brand credibility
  • Addressed suppression and Buy Box issues with direct-case resolution and catalog-level fixes

The Result: Performance Reversed—and Accelerating

This wasn’t just a bounce-back—it was a strategic reset that’s compounding in impact. The Teikametrics platform enabled Accelerazon to scale smarter, move faster, and adapt continuously. The team now spends less time on tactical firefighting and more time executing needle-moving strategies.

The result? A brand once in freefall is now reclaiming visibility, revenue, and momentum—on a faster-than-expected trajectory.

The Results: Momentum Reversed — and Accelerating

This wasn’t incremental improvement — it was a full reversal.

 In the most recent full month, ROAS surged to 7.17, and early data from the current month shows 7.50+ — a dramatic lift in advertising efficiency, with no signs of slowing.

Visualizing the Turnaround

Performance Trends: Before and After Accelerazon

This linear trend analysis shows how total sales were trending downward prior to Accelerazon’s involvement — and how results began climbing immediately once the new strategy and Teikametrics platform were activated.

From Stalled to Scaling — in Just 4 Months

Accelerazon didn’t just plug holes — they rebuilt the foundation. Powered by Teikametrics, their hands-on approach delivered measurable gains in both ad performance and total revenue. The trajectory now? Up and to the right.

Ready to Rebuild Your Amazon Performance?

👉 Find out how Accelerazon with the power of Teikametrics can help your brand