Company Overview

Zwilling is a heritage culinary brand with nearly 300 years of craftsmanship in high-quality cutlery, cookware, and food storage solutions. Over the centuries, Zwilling has grown into a global leader in the kitchenware space, with a presence across numerous international markets and online marketplaces.

For almost 15 years, Zwilling has maintained a strong foothold on Amazon Canada, driving steady year-over-year growth. Their success is rooted in a forward-thinking approach to digital commerce—constantly testing and adopting new advertising features to stay ahead in an increasingly competitive online environment.

Challenge

As Prime Day approached, Zwilling faced a critical limitation: without access to Amazon DSP, targeting capabilities through standard Search campaigns were restricted. This made it challenging to effectively reach ideal audience segments at scale, particularly during such a high-stakes retail event. The brand needed a way to:

  • Reach new audiences to fuel brand awareness
  • Retarget high-intent shoppers who hadn’t converted
  • Drive repeat purchases from loyal customers
  • Capture maximum growth during Prime Day without relying on DSP

Solution

To address this challenge, Zwilling partnered with Teikametrics to develop a custom AMC audience strategy that extended far beyond standard Search targeting. Using Teikametrics’ AMC audience creation tool, the team built segments tailored to Zwilling’s funnel goals, including:

  • Shoppers who added products to cart but didn’t complete checkout
  • New-to-brand customers
  • Brand-loyal repeat purchasers
  • Users who viewed product detail pages multiple times without converting
  • Past purchasers from promotional events

This mix of retargeting, re-engagement, and prospecting audiences enabled Zwilling to run a comprehensive, full-funnel strategy designed to maximize short-term conversions on Prime Day while also building long-term brand equity.

Results  

When comparing AMC audience campaigns to standard campaigns during Prime Day, Zwilling Canada achieved significant performance improvements across all key metrics:

  • Ad Sales: $259,000 (+16% vs. standard campaigns)
  • Conversion Rate (CVR): 10.39% (+32% vs. standard campaigns)
  • Click-Through Rate (CTR): 0.71% (+60% vs. standard campaigns)
  • Ad Orders: 3,400 (+19% vs. standard campaigns)

These results highlight the power of AMC-powered audience targeting to improve shopper engagement, capture high-intent buyers, and drive stronger overall conversions during peak retail periods.

Impact

By unlocking AMC audiences, Zwilling Canada was able to overcome targeting limitations, strengthen its full-funnel strategy, and capture incremental growth during one of the most competitive retail events of the year. This initiative not only delivered immediate Prime Day wins but also positioned the brand to sustain long-term growth by deepening relationships with both new and existing customers.