Overview

Vegamour is a fast-growing beauty and wellness brand specializing in plant-based hair, lash, and brow products. With a strong emphasis on clean, sustainable formulations and visible results, Vegamour has cultivated a loyal following of customers across ecommerce marketplaces.

Primary Challenge

Vegamour set ambitious sales growth goals for the year, projecting 20% growth in total sales and at the same time reducing the search advertising budget by 50%.

This budget cut meant that Vegamour had to achieve more with significantly fewer resources. To sustain growth, they needed a way to:

  • Maximize efficiency of ad spend
  • Improve campaign performance metrics without inflating costs
  • Scale profitably despite budget pressures
Our Teikametrics team took the time to go back to basics in our account, overhauling it top to bottom. These changes, big and small, are what have allowed us to scale efficiently in a way we could not have previously.
Emma, VP, Digital | Vegamour

Primary Solution

Teikametrics partnered with Vegamour to restructure their account from the ground up, ensuring the foundation was set for efficient, scalable growth. A central component of this restructure was the adoption of Teikametrics Smart Campaigns.

Unlike manual or competitor-agency-built campaigns, Smart Campaigns leveraged AI-driven optimization to:

  • Automate bid management for efficiency
  • Improve targeting accuracy with real-time learning
  • Align campaigns directly with Vegamour’s revenue and profitability goals

This was the second stage of a broader Teikametrics engagement (the first focused on full-funnel restructuring, AMC audiences, DSP optimization, and dayparting). This phase honed in on Smart Campaigns as the engine of efficiency.

Primary Results

Smart Campaigns delivered measurable and consistent improvements across every key advertising metric:

Smart vs. All Non-Smart Campaigns (May–Sep 2025 vs. Jun 2024–Sep 2025)

  • +58% CTR improvement
  • +14% CPC efficiency
  • +20% CVR improvement
  • +33% ROAS lift

Smart vs. Teikametrics’ Own Non-Smart Campaigns (2025 only)

  • +29% CTR improvement
  • +24% CVR improvement
  • +15% ROAS lift
  • CPCs increased 2%, but efficiency gains outweighed the cost

Smart vs. Competitor Agency Campaigns

  • +80% CTR improvement
  • +31% CPC efficiency
  • +26% CVR improvement
  • +86% ROAS lift

These results clearly demonstrate how Smart Campaigns enabled Vegamour to scale profitably under tight budget constraints, proving more effective than both prior Teika-built non-Smart campaigns and those managed by competitor agencies.

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