How did Amazon category performance shift in 2024—and what should advertisers watch for in the months ahead?
Our latest analysis offers a category-by-category view of how ROAS, CPC, CVR, and AOV evolved across the Amazon marketplace in 2024. The goal: help advertisers better understand how shifts in competition, consumer behavior, ad opportunities, and more are influencing key performance metrics.
Inside the Report
Our category-focused report builds on Teikametrics’ annual benchmark analysis by zooming in on trends within specific verticals. It’s based on campaign data across Toys & Games, Beauty & Personal Care, Pet Supplies, Clothing, and other categories—helping advertisers identify patterns to inform future planning.
The report features:
- Quarterly and year over year performance trends across key Amazon categories
- Observations on seasonality, CPC shifts, economic headwinds, and conversion patterns
- Expert commentary on where metrics are stabilizing—and where they may shift soon
Data Sneak Peek
Here’s a high-level look at the overall trends last year:
What caused these big swings in several categories? We dive into the categories and see what’s going on in the report.
Access it 👉 here
For advertisers working across multiple product lines or within a single category, this analysis provides useful context to support planning and benchmarking.
