In the fast-paced world of ecommerce, staying ahead of the competition requires a comprehensive understanding of advertising strategies and tools. This information becomes even more powerful when integrated with Amazon ads on a daily — if not hourly! — basis. However, buying every ad every hour every day can easily drain your budget while lowering your performance. What if we told you there was a solution to this problem that could save you time and money? Well, that’s Amazon dayparting with AI, specifically Flywheel 2.0. Let’s go over the basics.
What is dayparting for Amazon Ads?
As much as we’d love consumers to want to buy products equally throughout the day, that is simply not possible. Work, lifestyles, needs, and free time all affect when something is viewed, who views it, and what is even being viewed. This means that your products will have natural ebbs and flows in performance, peaking at certain hours and on certain days.
Dayparting, also known as ad scheduling, refers to the practice of strategically choosing specific time slots throughout the day and week to display your Amazon Ads. This technique recognizes the fluctuations in shopping trends and takes advantage of them. How? By delivering ads to the right communities when they are most interested in your products.
Consider this scenario: a seller of fitness equipment might find that their target audience engages more with their products during the early morning and evening hours when people are more likely to be interested in exercising. By leveraging a dayparting strategy, the seller can schedule their ads to appear predominantly during these high-engagement periods, effectively maximizing their exposure and increasing the likelihood of conversions.
Dayparting on Amazon
Recognizing the importance of these bidding practices for sellers, Amazon has implemented an in-house dayparting service. Their ad scheduling software allows users to send certain ads at preferred times. Through this, brands can employ dayparting to take advantage of the benefits of the practice.
Unfortunately, Amazon’s internal dayparting capabilities are somewhat lacking. The crux of their service relies on the seller’s own input, simply fulfilling those decisions. While creating an entry-level resource for dayparting, it only goes as far as the user’s knowledge. This means uneducated brands can still be lacking in opportunities and improvements because they simply do not know.
Fortunately, there is a way to take part in dayparting, while letting the information and perfect strategies come to you.
Amazon Dayparting with AI is Simply Smarter
While dayparting is an effective strategy on its own, its potential is significantly amplified when coupled with AI. Artificial Intelligence brings an extra layer of sophistication to the process by analyzing a multitude of data points, patterns, and user behaviors to fine-tune the dayparting strategy.
AI algorithms can crunch vast amounts of historical data to identify when your target audience is most active and likely to convert. This means that rather than relying on assumptions or broad generalizations about when your ads should run, AI can optimize your dayparting schedule based on real-time data and ongoing performance analysis. For example, if the fitness equipment seller notices that there’s a sudden spike in engagement and conversions during late afternoons on weekends, AI can promptly adjust the dayparting schedule to capitalize on this emerging trend.
Furthermore, AI can also adapt to seasonal changes, holidays, and even unexpected events that might affect consumer behavior. This adaptability ensures that your dayparting strategy remains relevant and effective throughout the year, helping you stay ahead in the competitive Amazon marketplace.
Why Sellers Should Embrace Amazon Dayparting with AI
The is a multitude of advantages when dayparting with AI, making it a must-have tool in every Amazon seller’s advertising arsenal.
Precision Targeting: Traditional advertising methods often lack the precision needed to reach the right audience at the right time. Dayparting with AI bridges this gap by leveraging data-driven insights to ensure your ads are displayed when your potential customers are most active and receptive.
Cost Efficiency: Running ads around the clock might seem like a good idea, but it can lead to wasted resources if your target audience isn’t engaged during certain hours. By focusing your ad spend on high-conversion periods, you can optimize your budget allocation and achieve a better return on investment (ROI).
Increased Conversions: The ultimate goal of any advertising campaign is to drive conversions. An Amazon dayparting strategy maximizes the chances of conversions by aligning your ads with the times when your audience is most likely to make a purchase. This translates to higher click-through rates, increased sales, and improved overall campaign performance.
Real-time Adaptation: The world of ecommerce is dynamic, with consumer behavior and trends constantly evolving. AI-powered dayparting allows you to adapt to these changes in real-time, ensuring that your advertising strategy remains relevant and effective even in the face of rapid shifts.
Data-Driven Insights: AI doesn’t just optimize your dayparting schedule; it also provides valuable insights into customer behavior patterns. This information can be leveraged to refine other aspects of your marketing strategy, creating a holistic approach to boosting sales.
Enhancing Amazon Ads with Flywheel 2.0
When all is said and done, your dayparting performance is only going to be as powerful as the AI tool managing it. Fortunately, Flywheel 2.0 offers groundbreaking, game-changing capabilities with an intuitive user-friendly interface. It aggregates data from multiple points, becoming your single source of truth and ensuring your campaigns are based on the most accurate information. The hourly bidding capabilities allow you to improve your campaigns immediately and automatically to maximize your day-parting efforts. All of this is without any extra input needed on the user side. In short, Flywheel 2.0 boosts your sales while saving you time and money. Find out for yourself with a no-risk, 30-day trial.
