The ebook covers the following topics:
- How advertising works on Walmart.com
- How to start and scale advertising campaigns on Walmart
- Specific strategies to increase sales through Walmart ads
![](https://www.teikametrics.com/wp-content/uploads/2024/07/def-guide-walmartc-connect-prev.png)
Sellers and brands on the Walmart marketplace need to advertise for their products to be discovered, and to have the best chance of effectively matching your products with shoppers’ searches, a smart advertising strategy is critical. This updated and revised ebook provides critical information, strategies, and tips, for a successful Walmart advertising program for 2024 and beyond.