Use this analysis to evaluate your results in context, pressure-test incremental spend, and plan with clearer expectations as the platforms continue to evolve in divergent paths.
What’s Inside
- Platform-level benchmarks for Amazon and Walmart: CPC, ROAS, ACOS, CVR, AOV trends across 2025
- Ad-type performance analysis: Where efficiency held up, and where returns compressed
- Seasonality benchmarks: Monthly performance patterns to contextualize peaks and pullbacks
- Category performance insights: Which categories consistently converted incremental spend
- Clear 2026 priorities: Actionable takeaways for pacing, allocation, and platform-specific strategy
How to Use the Data
Use these benchmarks to:
✅ Evaluate performance shifts against broader marketplace patterns
✅ Understand where incremental spend is likely to pay off
✅ Make adjustments to pacing and budget allocation
✅ Refine 2026 strategy with a clearer view of expected growth opportunities
👉 Download the 2026 Marketplace Benchmark Report
Get the dataset, full analysis, and 2026 priorities to act with more confidence as marketplace dynamics continue to evolve.
