Challenge
Teikametrics, a Premium+ Tech Partner in the Walmart Connect Partner Network, wanted to help Walmart Marketplace Electronics brands maximize impact during Back to School season.
Objectives
Their aim was to maximize ROAS, maintain efficient CPCs and sustain strong conversion rates .
Solution
Teikametrics executed Sponsored Products and Sponsored Brands campaigns using proprietary tools and AI-powered technology to help ensure successful execution, competitiveness and optimization.
Strategy
Using Walmart first-party data and seasonal insights, Teikametrics built a category-specific strategy. Sponsored Products helped drive scale; Sponsored Brands helped boost visibility while campaigns were optimized using their proprietary technology.
Campaign Dates: July 6, 2025 – Sep 7, 2026
Tactics
Category-specific campaigns
Customized campaigns with category-specific performance targets, ensuring bids, budgets and optimization logic aligned with the higher basket values and purchase behavior typical of Electronics customers.
Teikametrics’ tools and technology
Continuously evaluated performance signals such as cost efficiency, conversion strength and basket value to help maintain strong visibility and efficiency during peak traffic windows.
Wins
Source: Teikametrics data. July 6-Sept. 7, 2025 vs. July 6-Sept.7, 2024. No endorsement of third-party data sources. Past results do not guarantee future performance.
Key Takeaways
Capture peak demand
Advertise during seasonal moments like Back to School to help drive incremental visibility, accelerate conversions and capture meaningful share of voice when purchase intent is high.
Better together
Combine Sponsored Products and Sponsored Brands to help build visibility early and capture intent when customers are ready to buy.
Collaborate with Partners
Work with Tech Partners to help improve performance by scaling smarter through automation, data-driven optimization and real-time insights.
*Originally published on Walmart Connect
