Summary

JONPONY, a growing furniture brand on Walmart Marketplace, set out to capitalize on Walmart Deals 2024—one of the most competitive promotional windows of the year. To succeed, they needed a way to stand out across crowded search results and maximize their return on ad spend. By partnering with Teikametrics, JONPONY implemented a full-funnel Sponsored Search strategy powered by AI, real-time data, and advanced automation. The outcome: +119% increase in ROAS, +83% in conversions, and a 31% lift in units sold over just a four-day period.

Company Overview

JONPONY is a Walmart Marketplace seller known for its sleek and affordable sofas, gaming chairs, and recliners. As a smaller brand competing with national names, JONPONY relies on strategic advertising and operational efficiency to grow visibility and drive sales in Walmart’s fast-moving retail environment.

The Challenge

JONPONY faced a high-stakes opportunity: Walmart Deals 2024 was expected to bring record-setting customer traffic, with over 1.4 million units sold online per hour during the promotion. But with hundreds of brands vying for attention, simply showing up wasn’t enough. JONPONY needed to:

  • Increase awareness across key product categories
  • Maintain visibility for top-performing SKUs
  • Drive high-converting traffic while protecting ROAS

With limited internal resources, they also needed to manage this at scale—without overextending their team

The Solution

JONPONY turned to Teikametrics, a Walmart Connect Premium+ Partner, to launch a smart, scalable, and high-performing ad strategy during Walmart Deals. Their approach included:

Full-Funnel Ad Coverage

  • Sponsored Brands to drive top-of-search visibility and boost brand recognition
  • Sponsored Videos to increase consideration with engaging, product-rich content
  • Sponsored Products to convert shoppers actively looking to buy

AI-Powered Optimization

  • Used Teikametrics’ Market Intelligence to track keyword share of voice and competitor positioning
  • Adjusted bids dynamically, including time-of-day bid increases during high-traffic hours

Real-Time Performance Management

Used Product Catalog Insights to identify and reallocate budget to top-selling SKUs

Leveraged Ads Manager to monitor performance and shift budget in real time

Applied 20–40% bid multipliers for high-converting placements across devices

The Result

With Teikametrics, JONPONY achieved fast, measurable improvements in performance during the Walmart Deals event:

  • +119% ROAS
  • +83% Conversions
  • +31% Units Sold
  • Efficient use of budget across high-performing SKUs
  • Strong visibility across search during a peak promotional period

These gains were delivered in just four days (July 8–11, 2024), setting a new performance benchmark for JONPONY during major events.

Takeaways

For brands looking to win big during Walmart’s highest-traffic events, JONPONY’s success offers a clear roadmap:

  • Combine Sponsored Brands, Videos, and Products for full-funnel coverage
  • Use AI to dynamically optimize bids and placements during peak hours
  • Monitor and shift budgets in real time to maximize efficiency and returns

Ready to scale smarter like JONPONY?

👉 Book a demo with our expert team today and discover how Teikametrics can help you unlock performance across Walmart, Amazon, and beyond.