Company Overview

A leading consumer electronics accessories brand offering charging cables, power banks, screen protectors, and mobile device protection solutions. The brand competes in the highly competitive electronics accessories category, where price sensitivity, product commoditization, and intense competition make it challenging to maintain visibility and profitability.

As the brand expanded its assortment on Walmart Marketplace, it sought to accelerate growth while improving advertising efficiency and driving greater share within key charging and power accessory categories.

Challenges

Despite a broad product portfolio, the brand faced several challenges in scaling its Walmart advertising program:

  • Intensely competitive accessory categories: Charging and power categories were saturated with numerous low-cost alternatives, making visibility and differentiation difficult.
  • Balancing growth with profitability: Aggressive growth goals had to be pursued without compromising strict profitability targets.
  • Maintaining visibility across a growing catalog: An expanding assortment required budget to be concentrated on the highest-performing products rather than spread thin.
  • Improving conversion and order volume efficiently: Increasing conversion rates and order volume could not come at the expense of advertising efficiency.

The brand needed a strategy that would drive incremental sales while improving operational efficiency and maximizing return on advertising spend.

Primary Solution

To achieve these goals, the Teikametrics team implemented a data-driven growth strategy built on ARI, leveraging a focused set of tools to scale visibility while protecting profitability.

Key solutions included:

  • Goal-Based Campaign Creation: ARI’s Campaign Creator was used to prioritize high-performing charging cables, charger bundles, and power bank products that consistently delivered strong conversion rates, enabling granular, item-level targeting.
  • Sponsored Products Expansion: Coverage was expanded through a combination of automated and manual keyword campaigns to capture both high-intent and discovery traffic across the catalog.
  • Keyword Optimization: ARI’s keyword recommendation engine surfaced top-performing, relevant keywords that were continuously added to manual campaigns to improve relevance and performance.
  • Search Term Insights: ARI’s Search Term Impression Report was reviewed regularly to identify top-performing queries and continuously optimize bidding and budget allocation.
  • Effective Budget Utilization: ARI’s daily budget management was used to shift spend toward campaigns demonstrating the strongest ROAS while reducing investment in underperforming placements.
  • Continuous Structural Refinement: Campaign structure was continuously refined to improve click-through rates, conversion rates, and overall account efficiency.

Strategy & Execution

Prioritized, Goal-Based Campaign Architecture

  • Built item-level, goal-based campaigns in ARI focused on the brand’s top-converting charging and power products
  • Concentrated investment in proven cables, charger bundles, and power banks ahead of longer-tail items
  • Used product data to accelerate setup and tighten performance optimization
  • Combined automated and manual campaigns to capture high-intent and discovery traffic
  • Expanded into high-performing keywords surfaced by ARI’s keyword recommendation engine
  • Used ARI’s Search Term Impression Report to refine targeting and bidding continuously

Budget Discipline & ROAS Optimization

  • Applied daily budget management to keep spend aligned with performance
  • Shifted budget toward the strongest-ROAS campaigns and away from underperforming placements
  • Funded incremental growth while protecting profitability targets

Continuous Performance Optimization

  • Monitored ROAS, ACOS, CVR, and CTR on a rolling basis
  • Made data-driven adjustments to targeting, bids, and campaign structure
  • Compounded incremental wins into sustainable efficiency gains over time

Results

Compared to 2024, the brand achieved significant year-over-year growth in 2025 — tripling advertising sales volume while simultaneously improving efficiency and conversion performance.

The brand more than tripled ad sales (+234%) alongside a 270% increase in ad orders and a 272% increase in ad units sold, demonstrating substantial incremental volume across its core charging and power categories. Critically, this scale was achieved without sacrificing efficiency: conversion rate improved 35% (from 15.4% to 20.7%) and ROAS improved 10% (from $3.0 to $3.3).

Most notably, ACOS improved from 33.6% to 30.2% despite tripling sales volume — a direct result of ARI’s disciplined budget allocation, keyword optimization, and continuous structural refinement. The brand successfully scaled advertising investment while becoming more efficient at every level of the funnel.

Impact

By partnering with Teikametrics and leveraging ARI’s Campaign Creator, keyword recommendations, Search Term Impression Reports, and daily budget management, the brand was able to scale advertising performance dramatically while improving — not eroding — efficiency in one of the marketplace’s most competitive categories.

This case demonstrates that brands in highly commoditized, price-sensitive categories can scale profitably when goal-based campaign structure, disciplined budget management, and data-driven keyword and search-term optimization are combined into a single, continuously optimized strategy.