Company Overview

This case study is the result of a fast-growing beauty brand specializing in natural, plant-based products. Its portfolio is anchored by a heritage oil product known for supporting hair growth, scalp health, and skin hydration, and has expanded into a full range of hair care, skincare, and grooming products.

Challenges

Before partnering with Teikametrics, the brand faced foundational issues in its marketplace strategy that limited both growth and efficiency:

  • Poor campaign structure, inherited from a previous agency, leading to underperformance across Amazon and Walmart
  • Inefficient targeting, resulting in missed opportunities to capture high-intent shoppers
  • Underperformance in both total and organic sales, driven by lack of strategic prioritization
  • Budget inefficiencies, with high ad spend failing to translate into proportional revenue

These challenges created a disconnect between investment and performance, preventing the brand from scaling profitably across channels.

Primary Solution

The brand partnered with Teikametrics to rebuild its marketplace strategy from the ground up, focusing on structure, prioritization, and performance optimization.

The approach centered on:

  • Re-evaluating and refining the product assortment strategy, prioritizing top-performing SKUs
  • Implementing a clean, scalable campaign structure across Amazon and Walmart
  • Developing a data-driven targeting strategy to capture high-intent demand
  • Introducing disciplined budget allocation and management to improve efficiency

This reset enabled the brand to transition from fragmented execution to a cohesive, performance-driven growth strategy.

Strategy & Execution

Campaign Restructuring

  • Rebuilt campaign architecture to align with best practices
  • Segmented campaigns by performance and intent to improve control and scalability
  • Eliminated inefficiencies caused by overlapping or misaligned targeting

SKU Prioritization & Budget Allocation

  • Identified and prioritized high-performing and high-potential SKUs
  • Reallocated budget toward top drivers of revenue and profitability
  • Reduced wasted spend on underperforming products

Targeting & Performance Optimization

  • Refined keyword and audience targeting to capture higher-intent traffic
  • Improved alignment between ads and shopper behavior
  • Continuously optimized campaigns to balance growth and efficiency

Cross-Marketplace Execution

  • Applied a consistent strategy across both Amazon and Walmart
  • Leveraged insights from each platform to inform ongoing optimization
  • Ensured performance improvements were scalable across channels

This disciplined execution allowed the brand to rapidly improve performance while reducing inefficiencies.

Primary Results

The impact of the new strategy was immediate and sustained, delivering strong gains across both revenue and efficiency metrics:

Rapid Efficiency Gains

  • Reduced daily ad spend by ~50% while maintaining and growing revenue
  • Improved TACoS from 25% to ~10% within the first week
  • Lowered ACoS while maintaining consistent revenue generation

Revenue Growth Acceleration

  • Daily revenue increased from approximately $3.6K to $5.5K+ within weeks
  • Achieved strong growth without relying on heavy discounting strategies
  • Established a clear path toward a $10K/day revenue target

Month-over-Month Performance (Amazon)

  • Total sales grew from $78K (Dec 2025) to $103K (Feb 2026)
  • ROAS improved from 2.7 to 3.4+
  • TACoS decreased from 16.4% to 15.0%, with continued improvement into March

Walmart Efficiency Improvements

  • ROAS increased to 3.8
  • TACoS reduced to 11.6%, reflecting significantly improved efficiency

Source: Teikametrics data. No endorsement of third-party data sources.

Impact

By rebuilding its campaign structure and implementing a disciplined, data-driven strategy, the brand transformed its marketplace performance in a matter of weeks.

The brand not only improved efficiency and reduced wasted spend but also unlocked sustainable revenue growth across both Amazon and Walmart. This case highlights the importance of strong foundational execution—demonstrating that with the right structure, targeting, and prioritization, brands can rapidly reverse underperformance and establish a scalable growth trajectory.