Company Overview

A leading wholesale distributor of flower bulbs and live plants in North America, this third-generation business brings over 100 years of industry experience. The company supplies hundreds of millions of units annually to major retailers across the U.S. and Canada.

Operating large-scale facilities in both the United States and the Netherlands, the organization combines traditional horticultural expertise with modern technology. Its commitment to quality sourcing, strong supplier relationships, and continuous innovation has established it as a trusted name in the industry.

Challenges

The company faced several performance and efficiency challenges while scaling on Walmart:

  • Difficulty maintaining healthy margins due to platform fees, pricing pressure, and rising operational costs
  • Inefficient scaling strategies that prioritized growth over profitability
  • Limited product visibility, with listings not consistently ranking or appearing in relevant Walmart search results
  • Reduced effectiveness of both paid and organic channels due to poor keyword alignment and campaign structure
  • Risk of wasted ad spend due to misalignment between budget allocation and inventory availability

To achieve sustainable growth, the company needed a strategy that balanced sales expansion with profitability while improving visibility across Walmart’s marketplace.

Primary Solution

The company partnered with Teikametrics and leveraged ARI to drive a more efficient, profitability-focused growth strategy.

The approach centered on:

  • ARI Ads: AI-driven advertising optimization to dynamically manage bids and budgets
  • A shift from volume-based scaling to margin-based performance optimization
  • Retail & Search Intelligence: Improving keyword targeting and product visibility
  • ARI Inventory: Aligning advertising investment with real-time inventory and seasonal demand signals

This enabled the company to scale performance while maintaining strong control over profitability.

Strategy & Execution

ARI Ads: AI-Driven Advertising Optimization

  • Leveraged ARI automation to dynamically adjust bids and budgets based on real-time performance signals
  • Optimized toward profitability by improving ROAS and reducing ACOS
  • Ensured efficient allocation of spend across campaigns and products

Campaign Restructuring & Segmentation

  • Reorganized campaigns by product category, seasonality, and performance tiers
  • Improved targeting precision and budget control across the account
  • Focused spend on high-performing products and priority segments

Retail & Search Intelligence

  • Utilized ARI’s search term and retail insights to identify high-performing keywords
  • Continuously refined targeting to improve both paid and organic visibility
  • Increased ad relevance, leading to stronger engagement and discoverability

ARI Inventory: Inventory-Aware Optimization

  • Aligned ad spend with inventory levels using ARI retail signals
  • Reduced wasted spend on low-stock products
  • Prioritized investment toward high-availability SKUs to maximize returns

Seasonal Demand Optimization

  • Scaled budgets strategically during peak planting seasons
  • Maintained efficiency by controlling spend during off-peak periods

Performance Monitoring & Continuous Optimization

  • Leveraged ARI dashboards to track key metrics including ROAS, ACOS, CVR, and CTR
  • Enabled ongoing, data-driven decision-making and optimization

Results

  • ROAS increased to 13.0 (+61.5%)
    Significant improvement in return efficiency, generating higher revenue per dollar spent
  • ACOS reduced to 7.7% (-38.1%)
    Strong cost control and improved profitability
  • Ad sales grew to $132K (+110%)
    More than doubled sales while maintaining efficiency
  • Ad spend increased by 30% with higher efficiency
    Spend scaled from $7.8K to $10.1K while returns grew at a significantly higher rate
  • Conversions increased by 42.5%
    Orders grew from 6.25K to 8.91K due to improved targeting and structure
  • Conversion rate improved to 33% (+19.3%)
    Higher-quality traffic and improved listing visibility drove stronger performance
  • Clicks increased by 19.4%
    Engagement improved significantly
  • CTR improved by 79.6% (0.6% → 1.2%)
    Indicates stronger ad relevance and visibility

Impact

By leveraging Teikametrics ARI, the company successfully transitioned from a growth-at-all-costs approach to a profitability-driven strategy on Walmart.

The combination of ARI Ads, Retail Intelligence, and ARI Inventory enabled improved visibility, higher-quality traffic, and significantly greater efficiency across campaigns.This case demonstrates that sustainable marketplace growth is achieved not through increased spend alone, but through AI-powered optimization, retail-aware decisioning, and a disciplined focus on profitability.