AI-Optimized Listings, Backed by Real Marketplace Intelligence
ARI Catalog uses GenAI trained on real marketplace rules, search patterns, and your own performance data to continually optimize your titles, item highlights, bullets, descriptions, and backend keywords, keeping every Amazon and Walmart listing channel-ready as marketplace rules change.
What ARI Catalog Does
ARI Catalog automatically generates and continually refines product titles, item highlights, bullets, descriptions, and structured attributes for Amazon and Walmart, optimizing your existing listing fields.
Listing Creator
Generates complete, channel-ready listings from minimal input, including titles, bullets, and descriptions that follow each marketplace’s content rules.
Smart Pages
AI-enriched listing pages that pull structured data, attributes, and compliance requirements automatically, generating compliant 75-character titles and 125-character Item Highlights while protecting the keywords you rank for. See current vs. recommended content with a listing score, ready to review and publish.
Multi-marketplace formatting
One product, automatically adapted to each channel’s real content rules. Amazon’s title, Item Highlights, bullet, description, and backend-keyword requirements, and Walmart’s content requirements, so the same source of truth ships correctly everywhere.
Catalog–Ads loop
Enriched listings feed directly into ARI Ads for sharper targeting and stronger ad relevance, and ad data feeds the next round of listing improvements.
SEO & AI Search Optimization
Every field is optimized for how products are found now, including standard search, sponsored placements, and AI shopping assistants. ARI Catalog writes titles, Item Highlights, bullets, and descriptions with the specific, question-answering language that both shoppers and AI assistants surface.
Marketplace Discovery Is Changing
Win the AI Shelf
How shoppers find products is changing fast. Discovery now spans standard search, sponsored placements, and AI shopping assistants like Amazon Rufus and Walmart Sparky — and search itself is becoming conversational. “Best wireless earbuds” is becoming “wireless earbuds that stay in during running with at least 6 hours of battery.”
Every one of those surfaces draws from the same place: your listing. The keywords come from your title, the use cases from your description, and the structured matching from your attributes. ARI Catalog is built for this new reality — so your products are ready to be surfaced, however a shopper searches.
What Wins Now
Strong product content
Complete structured data
Marketplace adherence
Why it Matters
Titles, bullets, and descriptions are the primary source of product truth. Specific, question-answering language is what gets surfaced.
Attributes like material, size, and age range are how AI maps your product to a specific query. Every empty field is a missed connection.
Character counts, suggested fields, and listing scores define how each channel reads your data. Following them is how you earn visibility.
What Wins
Now
Strong
product
content
Complete
structured
data
Marketplace
adherence
Why it Matters
Titles, bullets, and descriptions are the primary source of product truth. Specific, question-answering language is what gets surfaced.
Attributes like material, size, and age range are how AI maps your product to a specific query. Every empty field is a missed connection.
Character counts, suggested fields, and listing scores define how each channel reads your data. Following them is how you earn visibility.
Relevance Wins.
Keyword Stuffing Doesn't.
Optimizing for discovery isn't about cramming in every term — it's about genuine relevance. A keyword that drives a sale is a customer confirming the term is relevant to their purchase. And your best terms are already in your data.
The Winner
Targeted & Intentional
Target terms genuinely relevant to your product and audience
Support them with real use cases and benefits
Find terms customers already buy on — then reinforce them in the listing
The Loser
Shotgun Approach
Stuff every possible keyword, hoping something sticks
Treat keyword research as a one-time volume exercise
Assume more keywords means more visibility
ARI Catalog draws on the sources that reveal real buyer intent — your channel search reports (Amazon's Search Query Performance, Walmart's Search Insights) and your own ad data. When a query drives a purchase, it belongs in your listing — and ARI Catalog puts it there, unlocking organic signal alongside paid.
Advertising and Listings, Working Together
You pay for the click. Your content converts it.
Fix the page, not just the bids.
Weak listing = wasted spend
Every ad dollar pointing at an under-optimized page is partially wasted — the traffic arrives, but the page can’t convert it.
Content-to-keyword alignment
When listing content matches the terms you bid on, ad relevance improves — and ROAS improves with it.
One fix, compounding returns
A single content upgrade improves the return on every dollar already running behind that listing.
This is the Catalog–Ads loop
Better ads reveal what converts, ARI Catalog works it into stronger listings, and stronger listings make every ad dollar more effective. Better Ads → Better Listings → Better Ads.
Proven at Scale
CASE STUDY
Scaling organic visibility and conversion in a saturated category.
An outdoor-recreation and sun-protection brand was stuck in the highly competitive Amazon “sun hat” category — low search visibility, under-indexed keywords, and static, feature-heavy listings from a passive feed tool. After implementing ARI Catalog, they achieved the following results:
Result Tier
Impact
Breakout growth (top-performing ASIN)
- +1,300% total sales
- +577.8% traffic, driving a +800% surge in organic sales
- +54.9% conversion rate
- +54.7% TACoS improvement — highly efficient growth
Organic visibility breakthrough
- +999% organic traffic
- +999% ROAS improvement
- +75% total sales, on +112.5% traffic
Incremental growth (established ASINs)
- +8.9% total sales and +11.8% organic sales
- +8.0% conversion rate
- +3.2% traffic and +4.8% ad sales
Source: Teikametrics data. No endorsement of third-party data sources. Full story
What is ARI Catalog and how does it work?
ARI Catalog is Teikametrics’ GenAI listing module. It generates and enriches product titles, bullets, descriptions, and structured attributes for Amazon and Walmart, grounded in real marketplace rules and your performance data. It scores each listing, shows current versus recommended content side by side, and publishes channel-ready pages you review and approve.
How does ARI Catalog optimize listings for Amazon?
ARI Catalog writes Amazon-ready titles, bullets, descriptions, and attributes that follow Amazon’s content rules and character limits — including the new 75-character title and Item Highlights fields. It pulls buyer-intent terms from your ad and search-query data, so listings reflect the language customers actually use to find and buy.
Does ARI Catalog work for Walmart and TikTok Shop?
ARI Catalog supports Amazon and Walmart today, adapting each listing to that marketplace’s content requirements and listing-score guidelines — and it can expand a winning Amazon listing onto Walmart in a few clicks.
How many SKUs can ARI Catalog handle?
ARI Catalog is built for catalog scale. It generates and enriches listings in batches across your full catalog, so teams move from a handful of hand-edited products to thousands of channel-ready listings — with a listing score on each page to prioritize the highest-impact products first.
What is Smart Pages?
Smart Pages are ARI Catalog’s AI-enriched listing pages. They automatically pull structured data, attributes, and compliance requirements, generate optimized content, and show current versus recommended side by side with a listing score — so your team reviews and publishes channel-ready pages instead of building them from scratch.
How does ARI Catalog connect to ARI Ads?
ARI Catalog and ARI Ads form a loop. Your ad and search-query data reveal the buyer-intent terms worth winning; ARI Catalog works them into your listings; stronger, better-aligned content lifts conversion and ad relevance, which improves ROAS — and that performance feeds the next round of recommendations.
Why did Walmart adopt ARI Catalog?
Walmart selected ARI Catalog as recommended listing technology because optimization is built natively to Walmart’s content requirements, not bolted on. For brands, that means Walmart-ready listings, smoother expansion onto the channel, and content scored against the marketplace’s own guidelines.
