Know Where You Win and Prove What's Driving Growth
ARI Insights unifies paid, organic, and competitive signals to show your true market position on Amazon and Walmart. Market IQ goes further, connecting ad spend to real market share, and ARI Assistant turns that read of the shelf into your next move.
ARI Insights unifies paid, organic, and competitive signals to show your true market position on Amazon and Walmart. Market IQ goes further, connecting ad spend to real market share, and ARI Assistant turns that read of the shelf into your next move.
The Problem
80–90% of Amazon sales happen on page 1, yet most brands don't know their true page 1 position across paid and organic combined.
They optimize ads without understanding share of voice, competitive pressure, or whether their spend is actually capturing or defending market share. The result: wasted spend, missed opportunities, and growth that plateaus. Market IQ is built to fix this by tracking how much of the page 1 shelf your brand owns and tying it directly to the spend behind it.
What Market IQ Does
Share of voice is the portion of the visible page 1 shelf your brand occupies for a given keyword or category — across both paid placements and organic rank. Market IQ measures it, connects it to your ad spend, and prescribes what to do next.
Unified Market View
See paid ads, organic rank, and competitor positions in a single dashboard — the first unified view of true page 1 ownership.
AI-Powered
Recommendations
Insights are only half the job. ARI Assistant reads every Market IQ signal (paid, organic, and competitive) and turns it into ranked, one-click actions: where to invest, where to defend, and where to pull back.
Spend-to-Share Connection
The only platform that directly connects ad spend changes to market-position outcomes.
Unified Market View
See paid ads, organic rank, and competitor positions in a single dashboard — the first unified view of true page 1 ownership.
Share of Voice Tracking
Measure how much of the visible page 1 shelf your brand owns versus competitors — by keyword and best-seller category.
AI-Powered Recommendations
Insights are only half the job. ARI Assistant reads every Market IQ signal (paid, organic, and competitive) and turns it into ranked, one-click actions: where to invest, where to defend, and where to pull back.
Incrementality Measurement
Understand what’s truly driving sales — which ad spend is genuinely incremental versus capturing demand that would have converted anyway.
Spend-to-Share Connection
The only platform that directly connects ad spend changes to market-position outcomes.
Share of Voice Tracking
Measure how much of the visible page 1 shelf your brand owns versus competitors — by keyword and best-seller category.
Incrementality Measurement
Understand what’s truly driving sales — which ad spend is genuinely incremental versus capturing demand that would have converted anyway.
Competitive Positioning
Other tools land in a single quadrant. They optimize spend, track the market, or visualize data. Market IQ is the only system that pairs a unified market view with ARI Assistant to close the loop from insight to action.
Prove What Actually Drives Growth
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What is Market IQ?
Market IQ is the competitive intelligence feature inside ARI Insights. It unifies your paid ads, organic rank, and competitor positions into one view of true page 1 ownership, then connects your ad spend directly to market-share outcomes — and prescribes where to invest, defend, or pull back. Market IQ launched in May 2026.
How does Market IQ measure Amazon market share?
Market IQ measures share of voice — how much of the visible page 1 shelf your brand owns versus competitors — by keyword and best-seller category, across paid and organic combined. It then ties changes in your ad spend to movements in that share, so you can see whether spend is capturing or defending position.
What is share of voice on Amazon?
Share of voice is the portion of the visible page 1 shelf your brand occupies for a given keyword or category, across both paid placements and organic rank. Because 80–90% of sales happen on page 1, your share of voice there is a direct proxy for the market share you’re actually winning.
How is Market IQ different from Helium 10 or Jungle Scout?
Research tools like Helium 10 and Jungle Scout surface competitive and keyword data but stop at insight. Market IQ connects that competitive picture to your live ad performance and prescribes the next move — the only system tying ad spend directly to market-share outcomes, inside the same platform that runs your account.
What is true incrementality in Amazon advertising?
True incrementality is the share of sales your advertising actually caused — not sales that would have happened anyway. Market IQ separates incremental sales from captured demand, so you invest in spend that genuinely grows the business instead of paying to harvest orders you would have won organically.
Which marketplaces does Market IQ support?
Market IQ supports Amazon and Walmart, unifying paid, organic, and competitive signals across both into a single view of your true market position.
Is Market IQ included in my Teikametrics plan?
Market IQ is part of ARI Insights within the ARI platform. Request a Demo or get a free Opportunity Assessment to see it on your own account.
