May 27th, 2026
Alexa for Shopping: What Changes to Rufus Mean for Your Amazon Catalog
When news broke that Amazon was "axing Rufus," it was easy to read it as an admission of failure. But...
Cameron Yoder
May 20th, 2026
Your Ads Aren’t the Problem. Your Market Visibility Is: Introducing Market IQ
Market IQ is a market-level decision engine for marketplace brands. It unifies your paid, organic, and...
May 12th, 2026
The TikTok Halo: Why Your Amazon Sales Are Quietly Being Driven by a Channel You’re Not Measuring
The TikTok halo effect is driving Amazon sales your dashboard can't see. Here's why brands are under-crediting...
May 4th, 2026
Growing Revenue, Shrinking Margin: The Quiet Leaks Killing Marketplace Profitability
Your Amazon business doesn’t have a growth problem. It has a connective-tissue problem — and...
April 29th, 2026
What the hell is MCP — and can it actually run your marketplace business?
A companion piece to the latest episode of Human in the Loop, the podcast where we argue about how much...
April 8th, 2026
Is TikTok Shop the Right Fit for Your Brand?
The question isn’t whether TikTok Shop is hot – it’s whether it makes strategic sense for your...
April 1st, 2026
Why Amazon Brands Should Be Selling on TikTok Shop
Why Amazon sellers should expand to TikTok Shop. Learn how discovery-driven commerce drives growth—and...
Why TikTok Shop is Not the Same as Amazon or Walmart
What does this mean for brands? It means that simply listing your products and optimizing keywords (the...
March 27th, 2026
Amazon Rufus Optimization: How to Win in AI Driven Commerce with ARI and ARI Catalog
Amazon is rapidly transforming how shoppers discover products and at the center of this shift is Rufus...
March 18th, 2026
Benefit‑Focused Guide: Why Enterprise Brands Prefer Teikametrics for Walmart Optimization
Learn why enterprise ecommerce brands choose Teikametrics for Walmart ad optimization, with AI automation...
