Ebooks

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Maximize Reach and Revenue: Tap Into the Power of TikTok Shop

Reaching new audiences and maximizing revenue depends on diversifying your marketplace presence. TikTok Shop offers a direct path to a highly engaged audience, unlocking new, innovative revenue opportunities.

Optimizing Your Marketplace Strategy: 2024 Benchmarks + 2025 Expert Insights

Setting an optimal strategy and KPIs for marketplace advertising is challenging. Where can you get all the data and trends you need on industry benchmarks, geographical performance, emerging markets, seasonality, economic realities, new AI opportunities… ? We have you covered

Amazon Console vs. Amazon Marketing Cloud: Which is Better for Upper Funnel Success?

This ebook explains why upper funnel tactics are essential, examines how Amazon Console can fail to provide the full customer journey, and highlights how Amazon Marketing Cloud’s comprehensive, data-driven insights give marketers a competitive edge in optimizing upper funnel efforts. We’ll also cover the key metrics you need to track to ensure your upper funnel […]

Full-Funnel Domination on Amazon and Walmart

A full-funnel advertising strategy is essential for enterprise sellers looking to maximize reach and drive growth on Amazon and Walmart. By understanding how to apply different ad types at each stage of the customer journey and addressing the unique challenges faced by large-scale sellers, you can create a cohesive plan that enhances brand visibility and […]