February 4th, 2021
Seven Ways To Increase Your Amazon Sales In 2021
In 2021, ecommerce is thriving like never before, and Amazon is the leading marketplace. If you’re...
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October 5th, 2020
Amazon Ad Types Cheat Sheet
A full funnel of ads for a brand on Amazon will include an array of ad types, each serving a unique purpose...
October 1st, 2020
Teika AI Study: How Much Does an Attribution Window Matter?
A question we get a lot at Teikametrics is whether or not a brand should focus on a shorter or longer...
July 20th, 2020
Not sure the best way to structure your Amazon PPC campaigns? Here’s What You Need to Know
Not sure the best way to structure your Amazon PPC (pay-per-click) campaigns? You’re not alone...
July 14th, 2020
Winning isn’t Everything: Why Value Per Click is Mission Critical on Amazon
This post is by Kyle Barron, Head of Sales Engineering at Teikametrics Driving an ad click is what every...
July 2nd, 2020
Amazon Category Guide: Clothing, Shoes & Jewelry
A question we hear a lot from sellers is a broad one – “what does it take to win on Amazon?”...
June 23rd, 2020
Advertising Masterclass: How To Hit Your Target ACOS on Amazon This Summer
How do you plan on hitting your target ACoS in Q3? You’ll need to know how to set appropriate ACoS...
May 15th, 2020
Amazon Campaign Best Practices for Evolving Product Lifecycles
Whatever your goals are for your business and your individual products on Amazon, in order to achieve...
December 10th, 2019
Amazon Ad Spend Too High? Here are Smart Ways to Adjust
So, you’ve gotten skilled at using Amazon data to see if your ad spend on a given product is producing...
December 5th, 2019
2019 ‘Turkey 5’ Amazon Advertising Analysis
Just as more and more consumer dollars move to online channels, the period from Thanksgiving through...