August 5th, 2021
Quick and Easy Strategy to Increase the Effectiveness of Your Sponsored Brand Ads Campaigns
Looking for a new way to help increase the effectiveness of your Sponsored Brands ad campaigns on Amazon...
Amazon Sponsored Products
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July 8th, 2021
What Amazon Advertisers Needs to Know about Bidding
Revised & Updated for 2021 Bidding is arguably the most important determinant in the success and...
June 18th, 2021
Product Attribute Targeting
Revised and updated for 2021 Product Attribute Targeting (or PAT) is a powerful way to increase market...
March 29th, 2021
Amazon Advertising: The Definitive Guide
Prefer to save or print this information and take it with you? Download the ebook version. What Is Amazon...
February 4th, 2021
Seven Ways To Increase Your Amazon Sales In 2021
In 2021, ecommerce is thriving like never before, and Amazon is the leading marketplace. If you’re...
October 5th, 2020
Amazon Ad Types Cheat Sheet
A full funnel of ads for a brand on Amazon will include an array of ad types, each serving a unique purpose...
October 1st, 2020
Teika AI Study: How Much Does an Attribution Window Matter?
A question we get a lot at Teikametrics is whether or not a brand should focus on a shorter or longer...
July 20th, 2020
Not sure the best way to structure your Amazon PPC campaigns? Here’s What You Need to Know
Not sure the best way to structure your Amazon PPC (pay-per-click) campaigns? You’re not alone...
July 14th, 2020
Winning isn’t Everything: Why Value Per Click is Mission Critical on Amazon
This post is by Kyle Barron, Head of Sales Engineering at Teikametrics Driving an ad click is what every...
July 2nd, 2020
Amazon Category Guide: Clothing, Shoes & Jewelry
A question we hear a lot from sellers is a broad one – “what does it take to win on Amazon?”...