A Leading Sun Care Brand Sustains Year-Over-Year Growth Through an FBM Transition with Teikametrics
By implementing campaign diversification, keyword targeting, and listing optimization with Teikametrics, a leading sun care brand successfully overcame the loss of Amazon Prime eligibility during a transition from FBA to FBM. Despite this structural headwind, the brand sustained continuous year-over-year growth across two consecutive years, including a 10.1% increase in total sales in 2024 and an additional 15.3% growth in 2025.