How DHS Increased New-to-Brand Sales by 373% on Amazon
Problem Diversified Hospitality Solutions (DHS), a bulk toiletries brand for hospitality settings, faced challenges in reaching its target audience on Amazon. Traditional keyword targeting using generic terms like “shampoo” and “body wash” resulted in low relevance, wasted ad spend, and limited reach to new customers. Goal DHS wanted to reach new-to-brand customers while maintaining efficiency […]