Recent tariff proposals have introduced new challenges for ecommerce sellers, especially those sourcing products from China. Understandably, many brands are revisiting their margins, cost structures, and go-to-market strategies as they assess the potential impact on profitability.

At Teikametrics, we understand the pressure. That’s why our message to you is: Stay calm. Get proactive. You’re not alone.

While no one can predict how long these new tariffs will be in place, we believe that smart, agile adjustments today can safeguard your bottom line tomorrow, no matter how things shake out. 

Whether you’re selling on Amazon, Walmart, or TikTok, our technology and team are here to help you navigate this shift strategically—not just survive it, but potentially come out the other side even stronger.

Tactical Moves Sellers Can Make Right Now

If you’re concerned about profitability in light of the tariffs, here are concrete steps you can take today:

• Shift Budget Toward High-Margin Products
  Reallocate spend to products that are best positioned to absorb cost increases and still deliver ROI.
• Adjust ACOS Targets by SKU
  Now more than ever, efficiency matters. Teikametrics can help you set precise ACOS goals by product to preserve and grow profit.
• Explore Underutilized Ad Types
  Amazon Marketing Cloud (AMC) and DSP unlock powerful insights and targeting capabilities—perfect for maximizing every dollar when margins tighten.
• Diversify Your Marketplace Strategy
  Relying on a single platform increases risk. If you’re only selling on Amazon, consider diversifying into other marketplaces like Walmart or TikTok. This can help buffer against channel-specific cost pressures.
• Update Your COGS in Teikametrics
  See real-time gross profit estimates at the SKU level, giving you the insight to shift your strategy where it matters most.
• Re-evaluate Pricing and Product Positioning
  If your COGS has increased due to tariffs, reassess how your products are priced and positioned in the market. Use data (like competitor pricing, demand elasticity, and product reviews) to determine whether customers will tolerate a price increase—or if repositioning (e.g. bundling, rebranding, or upselling) makes more sense. 
• Watch Inventory Like a Hawk
  Tariffs can disrupt your supply chain, which may already be tight. Use forecasting tools to predict which products could go out of stock and avoid wasting ad dollars on SKUs with limited inventory. If you’re using Teikametrics, syncing inventory signals into your ad strategy can help avoid stockouts and overspending.
• Pay Close Attention to Your Budget
  Tariff-related uncertainty can trigger a knee-jerk reaction to drastically adjust ad spend, but it’s important to step back and evaluate your budget through a strategic lens. Your competitors are likely facing similar pressures, which could lead to changes in the market as a whole.

It might be good to:

• Regularly reassess budget allocation
• Monitor performance closely to identify where dollars are working hardest
• Stay adaptable—ready to scale back or double down depending on new data

The key is flexibility: ensuring your budget decisions match your overall business objectives, while giving yourself the agility to respond quickly as conditions evolve.

The Role of AI Has Never Been More Critical

In moments like this—when profitability is under pressure and manual optimization isn’t enough—AI becomes essential.

Teikametrics’ AI is built to make high-frequency, high-impact decisions across thousands of SKUs and campaigns, automatically adjusting bids and budgets to maintain profitability at scale.

No human team can react this quickly.

No spreadsheet can optimize at this level of precision.

This is exactly why sellers using AI-driven tools are better equipped to weather market shifts and protect their bottom line.

Take automated and predictive bidding as an example.

AI continuously evaluates key variables like conversion rates, seasonality, pricing changes, and inventory levels—all of which can fluctuate rapidly in response to tariffs.

It uses this real-time data to calculate and adjust bids at the most effective level, ensuring your ads stay competitive without sacrificing profitability.

Without this automation, sellers would have to monitor every product and keyword hour-by-hour, and attempt to manually adjust bids based on incomplete or outdated information–risking overspend on low-performing products or missing high-margin sales opportunities.

Working Together to Stay Profitable & Scale Your Business

Tariffs squeeze margins, disrupt supply chains, and force sellers to rethink their strategy. Teikametrics helps brands not just react — but adapt intelligently using AI-powered tools and centralized data. Here are just a few of the ways sellers are using Teikametrics to stay ahead:

Expand to new marketplaces like Walmart and TikTok: Diversify revenue streams by launching on new platforms fast — and manage ads, inventory, and performance from one place.

Adopt new ad types like DSP and AMC: Reach high-value audiences and gain deep insights into customer behavior across the funnel without needing a data science team.

Automate bid management at scale: Use Predictive AI to adjust bids in real time, ensuring campaigns stay efficient even as costs and competition shift.

Track real-time profitability at the SKU level: Update COGS and see live gross profit to guide pricing, bundling, and ad investment decisions.

Align inventory with demand and ad strategy: Forecast sales, reduce overstock, and avoid running ads on out-of-stock or low-margin products.

If you need help protecting your margins, reallocating ad spend, or expanding into new channels, our team is here to partner with you every step of the way through these shifting market conditions.

Talk with a Teikametrics expert to get a personalized strategy tailored to your business goals today.