The holiday season is always high stakes for marketplace sellers. It brings the biggest surge in demand—and the toughest challenges in execution. Competition intensifies, costs rise, and tight fulfillment deadlines leave little room for error. Even seasoned brands can struggle.
What Makes Q4’25 Different
This year, sellers face an even more intricate playing field. Shopper journeys are increasingly cross-platform: discovery on TikTok, research on Walmart, purchase on Amazon—or some other order or combo. Add in the industry’s rapid adoption of AI and a steady stream of new marketplace formats and promotional events, and Q4’25 is set to be one of the most demanding yet.
What’s Inside the Playbook
That’s why Teikametrics created The 2025 Holiday Playbook for Marketplace Sellers. Drawing on years of marketplace expertise and past holiday cycles, it gives sellers a clear, actionable plan to prepare and execute.
Inside, you’ll learn how to:
☑️ Read the signals from 2024 benchmarks and apply them to this year’s outlook
☑️ Track key 2025 events and deadlines across marketplaces
☑️ Plan inventory with precision to avoid costly stockouts and overstocks
☑️ Optimize listings for holiday shoppers with keywords, images, and urgency cues
☑️ Craft promotions strategically to drive volume without draining profit
☑️ Run high-impact ads and retargeting that keep ROAS efficient during peak weeks
☑️ Carry momentum into Q1 by clearing excess inventory and retaining new buyers
Enter Q4 With Confidence
Q4 rewards sellers who prepare deliberately, not those forced into last-minute moves. The 2025 Holiday Playbook is designed to help you maximize sales, protect margins, and stay ahead of competitors in the year’s most pivotal quarter.
Get the playbook today and make sure you enter Q4 ready to win 👇
