Plenty of brands are running Sponsored Ads successfully—yet feeling stuck when it comes to scaling growth and efficiency.
Amazon’s advertising tools have evolved far beyond search ads, and the brands breaking through are the ones building strategies with two powerful resources: Amazon Marketing Cloud (AMC) and Amazon’s demand‑side platform (DSP).
In our latest guide, we show how top brands are using AMC and DSP together to run smarter, full‑funnel campaigns that drive meaningful growth.
Inside the Guide
The ebook dives into three main areas:
1. Full‑Funnel Strategy
Awareness, consideration, conversion, loyalty—today’s best campaigns address every stage of the shopper journey. DSP makes it possible to reach the right audiences with video, display, and audio ads, while AMC helps you see which touchpoints actually drive purchases.
2. Deeper Insights, Better Targeting
AMC gives advertisers a secure environment to connect and analyze event‑level data. That means discovering overlaps between product categories, identifying high‑intent shoppers, and understanding what mix of ads leads to conversions—then using those insights to sharpen DSP campaigns.
3. Real Results From Leading Brands
The guide highlights how real companies grew new‑to‑brand sales, lifted conversion rates, and expanded reach by integrating AMC insights into their DSP strategies.
Why AMC + DSP Should Be on Your Radar
Competition is rising—and brands relying only on Sponsored Ads risk hitting a ceiling. AMC and DSP together unlock richer data, broader reach, and stronger ROI, but it takes the right strategy to connect them effectively.
If you’re ready to see how leading teams are doing it, this guide shows you the path.
