If you’re running ads on Amazon or Walmart right now, you already know the equation isn’t working the way it used to.
Costs are climbing. Click-through rates are softening. ROAS is harder to defend. And growth on your core marketplaces — the ones you’ve spent years building — is starting to flatten, even as your spend keeps going up.
The instinct is to optimize harder. Tighter bids. Sharper keywords. Better creative. More dayparting. And those things matter.
But they’re not the reason your share isn’t growing.
The reason is simpler, and harder to fix: you can’t see the market you’re competing in.
Ad performance is not market position
Most marketplace teams optimize against ad metrics — clicks, conversions, ROAS, ACoS. Those metrics tell you whether a campaign is efficient. They don’t tell you whether you’re actually winning.
Winning on Amazon and Walmart means owning page 1. Roughly 80–90% of marketplace sales happen there. If you’re not visible on page 1 — paid or organic — you’re not in the consideration set, no matter how clean your campaign data looks.
And that’s the blind spot. Brands today see their ad performance with high resolution and their market position with almost none. The result:
- You don’t know your true share of voice
- You can’t tell how your paid moves are affecting organic rank
- You can’t see which competitors are actually pulling share from you on page 1
- You’re forced to guess where to invest, where to defend, and where to pull back
Ad performance ≠ market position. And until you can see both, every dollar of incremental spend is a coin flip.
The fragmented stack that got us here
Most teams have tried to solve this manually — and that’s the problem.
The current playbook usually looks like this: native Amazon and Walmart reporting on one screen, a competitor intel tool on another, a spreadsheet pulling it all together, and a dashboard for the leadership view.
It’s fragmented. It’s slow. It updates on a lag. And by the time the picture comes together, the moment to act on it is already gone.
Worse, none of it tells you what to do next. You can see the data, but turning it into decisions still depends on tribal knowledge, gut instinct, and the analyst who happens to know where the bodies are buried.
That’s the gap we built Market IQ to close.
Introducing Market IQ
Market IQ is a market-level decision engine for marketplace brands. It unifies your paid, organic, and competitor signals into one view — and turns them into clear, prescribed actions.
It’s powered by ARI Insights, our agent-based AI layer that continuously analyzes your performance and recommends what to do next to win page 1 and grow share. And it’s connected directly into the workflows you already use for Ads, Catalog, and Inventory inside Teikametrics.
Most tools optimize a channel. Market IQ defines where to win. Here’s what that looks like in practice.
Know Where You Win
Market IQ shows your true page 1 position across paid, organic, and competitors — at the search term, product, and brand level. You see your real share of voice, who’s pressuring you, and where the share is actually moving.
Crucially, it uses AI-driven true competitor identification — so you’re focused on the brands actually substituting for yours, not every product that happens to live in your category.
Prove What Drives Growth
Reporting tools tell you what happened. Market IQ tells you why.
ARI links rank, ads, competition, pricing, reviews, and listing quality together so you can see what’s actually moving the needle. Trend analysis surfaces meaningful changes week over week — a new entrant, a competitor’s pricing move, a listing change that’s eroding your conversion — before they show up as a problem in your P&L.
You can finally answer the question every leader keeps asking: what’s actually driving our growth?
Act to Capture Share
This is the part most market intelligence tools stop short of.
Market IQ doesn’t just surface insight — it prescribes action. Where to scale spend. Where to defend a position you already own. Where to cut spend on terms you’re never going to win. Where a listing change will lift conversion more than another bid increase will.
And because Market IQ is built into Teikametrics, those actions don’t live in a slide deck. They flow directly into your ads and listings.
What’s next
Today is just the beginning.
The bigger shift Market IQ represents is this: marketplace growth is no longer a channel optimization problem. It’s a market position problem. And the brands that figure that out first are the ones who’ll capture share in the next phase of marketplace competition.
We’d love to show you what your true market position looks like.
Request a demo and see how Market IQ, along with the full ARI Suite, can help you scale across Amazon, Walmart & TikTok.
Want to see Market IQ in action? Join our launch webinar — Prove What Drives Growth — where we’ll walk you through Market IQ live, including a real demo on how brands are connecting ad performance to real market outcomes.
