Running DSP campaigns on Amazon has traditionally been slow, complex, and gated. With limited access and technical workflows, many advertisers were forced to rely on managed services—or give up on upper-funnel strategies entirely.

Until now.

Teikametrics is proud to introduce the Smart Campaign Creator for DSP—a new way to plan and launch full-funnel Amazon DSP Display campaigns directly inside the Teikametrics platform. Whether you’re just getting started with DSP or managing hundreds of campaigns at scale, this tool makes high-impact display advertising 3x faster, easier, and more accessible than ever.

Built for Speed, Scale, and Strategy

With this release, Teikametrics user—whether enterprise or agency—can launch Amazon DSP Display campaigns that align directly with business goals, all without leaving the platform.

Key Capabilities:

Customizable Settings: Power users can still adjust key details, while smart structures guide new users to success.

Goal-Based Setup: Choose from Awareness, Consideration, Purchase, or Loyalty objectives to align campaigns with strategic outcomes.

Smart Templates: Pre-built campaign structures help users launch efficiently, reducing time-to-value.

Product-First Workflow: Build campaigns around ASINs and product groups, not technical jargon or DSP-specific rules.

Automated Line Items: Campaigns are pre-populated with recommended settings across Amazon DSP line item types, saving hours of manual setup.

Integrated Creative Generation: Responsive eCommerce Creatives (RECs) can be created in-platform to ensure smooth campaign builds.

Why It Matters

Advertisers using both Sponsored Ads and DSP through Teikametrics have already seen:

  • 7% average lift in ROAS
  • 55% increase in conversion rate
  • Up to 77% higher ROAS and 69% stronger CVR among mid-tier spenders

When deployed as part of a full-funnel strategy, the impact is even more dramatic:

  • 48% increase in overall reach
  • 44% growth in new-to-brand purchases
  • 131% increase in total purchases (Funko)
  • 4X ROI on blended acquisition + DSP retargeting, and >50% reduction in ACOS (NatureWise)

But the real bottleneck hasn’t been performance—it’s been access and usability. Amazon’s DSP console, while powerful, is gated behind DSP entity access—a process typically reserved for the largest agencies and brands. Even for those with access, the native interface is complex, unintuitive, and time-consuming—especially for lean teams.

Smart Campaign Creator for Amazon DSP solves this.

Built natively into the Teikametrics platform, it gives sellers of all sizes an efficient, integrated, and goal-driven DSP experience—combining search, product, and performance data into one cohesive workflow. In a recent time study, users were able to create their first DSP campaign 3x faster using Teikametrics compared to Amazon’s native DSP tools.

Teikametrics is focused on accessibility, speed, and strategy—bringing full-funnel advertising to more advertisers, without the complexity.

Who This Is For

Whether you’re an agency looking to manage client portfolios more efficiently, a brand already using DSP and tired of the friction in Amazon’s native tools, or an advertiser entirely new to DSP, the Smart Campaign Creator was built to streamline your path to growth. It enables fast setup through goal-based templates, reduces technical complexity, and removes barriers to access—no DSP entity required. And while power users can still customize campaigns deeply, new users benefit from smart defaults, integrated product data, and an intuitive setup experience all in one place.

Learn More or Get Started

For Smart Campaign Creator for DSP pricing, talk to an expert.

To learn more about our full-funnel solutions, you can go to our website.

This launch builds on our growing full-funnel advertising suite, which already includes:

  • DSP Ads Manager 
  • Custom Audience Creation with Amazon Marketing Cloud 

Looking ahead, we’ll expand support to additional media types, greater customization, and deeper analytics—ensuring you can grow across the funnel, not just at the bottom of it.

Stay tuned for more updates and resources to help you scale beyond search.