Prime Day is one of the biggest ecommerce events of the year—and the most chaotic. That’s why we created the 2025 Prime Day Strategy Checklist, your streamlined plan to maximize results before, during, and after the event.

This checklist condenses the full Prime Day Playbook into one easy-to-follow, tactical guide. No fluff—just the key actions that matter across every phase of your strategy.


What You’ll Cover

4–6 Weeks Out

  • Finalize goals: sales velocity, profitability, ranking, or acquisition
  • Forecast SKU-level demand and prep promotions
  • Lock in ad budgets and launch awareness campaigns

2–4 Weeks Out

  • Match promos to inventory and optimize listings
  • Tune keywords, visuals, and conversion assets
  • Monitor for ASIN suppression risks

1 Week Out

  • Confirm FBA arrivals and promo readiness
  • Boost bids on high-priority SKUs
  • Launch social and email marketing pushes

During Prime Day

  • Monitor campaign pacing and adjust bids live
  • Pivot based on sales signals and keyword performance
  • Shift spend to what’s working

Post-Event

  • Retain visibility with retargeting and best-seller ads
  • Use insights to prep for Q4
  • Reassess vendors and workflows

💡 Pro Tip: Use AI to Execute Faster

The checklist is powerful on its own—but paired with Teikametrics’ AI platform, you can automate your execution across ads, inventory, and strategy. That’s how top sellers win Prime Day—and Q4.

💡 Download the Prime Day Checklist here.

💡 Or read the full Playbook here