Prime Day isn’t just Amazon’s biggest sales event—it’s your biggest opportunity to scale. But that opportunity comes with risk: stockouts, margin erosion, ad budget blowouts, and missed visibility gains can wipe out your momentum before Q4 even starts.

That’s why we created The 2025 Prime Day Playbook—a tactical resource built from $1B+ in annual ad sales optimized by the experts at Teikametrics.

Here’s a deeper look at the four areas where top sellers win—and how you can replicate their success.


1. Inventory Planning: Avoid Stockouts, Overstock, and IPI Penalties

Why it matters:

Inventory is the foundation of your entire Prime Day strategy. If it’s not dialed in, every promo, ad, and listing upgrade is wasted.

Tactics to implement:

  • Use predictive tools at the SKU level. Tap into Amazon’s Product Opportunity Explorer and tools like Teikametrics’ Inventory Optimization to forecast demand with precision.
  • Match promos to inventory. Don’t promote SKUs you can’t fulfill. Always confirm stock levels before finalizing deals or ad spend.
  • Plan backward from Amazon’s deadlines. For 2025, FBA shipments must be ready by June 9 (minimal split) or June 18 (Amazon-optimized). Add 1–2 weeks buffer for carrier delays.
  • Monitor sell-through in real time. Prime Day should be a live-fire test of your Q4 fulfillment readiness. Watch performance and pivot fast.

Bonus tip:

Use Prime Day as a stress test—refine systems now before peak season hits.

2. Promotions That Protect Margin (and Convert)

Why it matters:

Deep discounts might spike sales—but they don’t guarantee profit. And once you erode perceived value, it’s hard to get it back.

Tactics to implement:

  • Lead with value, not just a % off. Your product should look and feel like a deal—through visuals, ratings, and listing clarity.
  • Bundle and tier. Create urgency with limited-time bundles or “Buy 2, Save 15%” offers. These increase AOV while protecting margins.
  • Use Prime-exclusive formats where it helps. Lightning Deals and PEDs can improve visibility—if you meet criteria and your pricing is still competitive.
  • Clear aged inventory, not top sellers. Don’t hurt your best SKUs. Use promos strategically to reduce slow-movers or IPI-drainers.

Bonus tip:

Promotions are only effective if tied to stocked SKUs and supported by updated listings and ads.

3. Listing Optimization: Your Biggest (Free) Conversion Lever

Why it matters:

Your listing does the heavy lifting when it comes to converting shoppers. During Prime Day, traffic is higher—but so is competition.

Tactics to implement:

  • Start with an audit. Do your top listings clearly show product strengths, lifestyle use, and differentiation? If not, update ASAP.
  • Max out A+ Content. Use all 7 modules. Add comparison charts, customer imagery, and brand storytelling.
  • Add image alt text and SEO-friendly phrasing. These small updates can meaningfully impact organic visibility.
  • Leverage generative AI (smartly). AI tools can help scale updates across large catalogs—but only if they’re fueled by real performance data.

Bonus tip:

Listings suppressed during Prime Day = invisible products. Use suppression monitoring tools in the weeks leading up to the event.

4. Full-Funnel Advertising Strategy: Before, During, After

Why it matters:

Prime Day performance isn’t just about the 48-hour window. Pre-event momentum and post-event retargeting often drive the biggest ROI.

Tactics to implement:

  • Start campaigns early. Sponsored Brand and DSP campaigns should warm up 2–4 weeks out. This improves relevance and helps avoid CPC spikes.
  • Advertise selectively. Don’t promote everything. Prioritize hero products with strong listings, deals, and margin.
  • Optimize in real time. Watch budgets and placements closely during the event. Adjust bids for top-performing ASINs and pause wasteful spend.
  • Use post-event momentum. Retarget buyers with bundles and upsells. Segment non-buyers carefully—don’t waste budget on full-price offers if intent is low.

Bonus tip:

Use Amazon Attribution Tags if you’re running off-Amazon ads. Track, test, and iterate fast.

Final Thoughts: A Well-Executed Prime Day Builds Year-Long Momentum

Sellers who win Prime Day think beyond discounts. They prepare systems. They protect margin. They drive visibility. And they set the stage for sustained growth.

👉 Download the full 2025 Prime Day Playbook to access:

  • Detailed checklists for every strategy area
  • Campaign calendar examples
  • Margin planning worksheets
  • Tool recommendations from the experts