Walmart’s 2025 Deals Event (July 8–13) isn’t just another promotion—it’s Walmart’s bold answer to Prime Day. With early access for Walmart+ members, major online traffic spikes, and massive platform promotions, this event is a golden opportunity for ecommerce sellers to capture new customers and build momentum heading into Q3.

But success won’t come from a simple discount or a couple boosted listings. You need a synchronized strategy. That’s where the 2025 Walmart Deals Event Playbook comes in.


1. Inventory & Logistics: Build Your Foundation

If your bestsellers are out of stock, your campaigns fail before they start. Use Q2 and 2024 data to forecast demand spikes for products like outdoor gear, home, and back-to-school.

  • Leverage Walmart Fulfillment Services (WFS) for Buy Box wins and delivery filters
  • Set up real-time inventory tracking and ad controls
  • Treat fulfillment like Black Friday-level logistics

Pro Tip: Use Teikametrics’ inventory tools to tie forecasts directly to ad strategy.

2. Promotion Strategy: Lead With Value

Walmart shoppers expect value—not just rock-bottom pricing. Structure promotions that highlight smart discounts without gutting margins.

  • Target high-converting SKUs and seasonal essentials
  • Consider bundles or tiered discounts to drive AOV
  • Time promotions for Walmart+ early access and refresh mid-event
  • Ensure your deals are eligible for Rollback and badge visibility

Frame savings in your listing copy (e.g., “Save $10 vs. buying separately”).

3. Listing Optimization: Convert the Click

Traffic won’t matter if your listings don’t convert.

  • Use concise, keyword-optimized titles with terms like “bundle” or “value pack”
  • Upgrade images with lifestyle shots and deal overlays
  • Refine feature bullets to highlight differentiators and trust badges (WFS, Pro Seller)

Listings with strong visuals and social proof consistently outperform competitors.

4. Advertising Strategy: Visibility Meets Efficiency

Walmart Connect is maturing fast, but so is auction competition. Smart advertisers go full-funnel.

  • Separate Deals campaigns from always-on efforts
  • Combine Sponsored Products, Brands, and Video for multi-touch reach
  • Schedule ads for high-traffic windows using Walmart’s dayparting
  • Use AI-powered bidding tools to avoid overspending

Brands like Blackstone 4x’d Walmart sales with a full-funnel approach and Teikametrics optimization.

Conclusion: Make the Moment Count

This is Walmart’s most important sales moment before Q4. Sellers who prepare now, execute with precision, and iterate daily are the ones who will win share, drive profit, and acquire loyal customers.

Download the full playbook here → https://www.teikametrics.com/ebooks/2025-walmart-deals-playbook/