An analysis of key metrics across the thousands of sellers using Teikametrics technology clearly shows how shopper behavior differed by vertical, and when compared year-over-year.

In this report, we detail how holiday shopping changed on Amazon in 2020, what the differences were by category, and other analyses, including:

• Year-over-year click volume and CPC changes by vertical
• Changes in baseline pre-holiday click volume from 2019
• The post-Cyber Week period and its outsized impact on certain categories