Here’s the reality of ecommerce: if you’re advertising on only one channel, you’re selling yourself (and your products!) short. A properly executed omnichannel advertising strategy diversifies revenue, risk, and audiences. It generates additional income streams, protects your business, and expands more quickly than if you build on one channel at a time.
In short, there’s no reason not to adopt this process. In this groundbreaking guide, we’ll cover the benefits of omnichannel advertising, different advertising options available to sellers today, how to create and implement a unified strategy, and best practices to pull it all together.
The ebook covers the following topics:
- Benefits and risks of implementing a multi-channel strategy
- Key advertising differences broken down by marketplace
- Individual channel insights & technical deep dives