In our 2024 benchmark report, we review the performance of this ecommerce giant and see how Amazon was affected by competitive markets and what that means for you in 2024.

Whether you’re dipping into the ecommerce waters or are a bona fide industry expert, we have vital data points, takeaways, and information from 2022 and 2023 to help you succeed on Amazon in 2024.

Essential data from the report includes:

• Amazon’s highest CPC (cost-per-click) was $0.82, the average decreasing 2% YoY.
• Average Order Values showcased that Amazon offers high value for sellers, keeping its metrics consistent around $32.
• Amazon is a strong contender for growth in 2024, depending on your strategies for either marketplace.