Overview

Outside of your own brand’s fortunes during Prime Day 2020, this report showcases how the wider Amazon landscape shifted during the sale event will help you better contextualize your efforts for the remainder of this holiday season and beyond.

What you’ll learn

In this report we cover:

• Category-by-category breakdowns of search volume and CPC changes during Prime Day
• The presence of Amazon Private Label brands across the top million search terms
• What these trends indicate about Cyber Week and what Amazon sellers should expect