As the largest online marketplace, Amazon is prone to changes based on generalized seller behavior, economic trends, and societal events. Focusing on constantly measuring meaningful performance data, helps sellers adjust where needed, informed by data, positioned for success.
We’ve dug into the data and have summarized the key takeaways you need to succeed. Don’t wait, download today!
Essential data from the report includes:
- CPCs across all categories increased YoY by approximately 9%
- Books, Sports & Outdoors, and Video Games saw significant increase in ACoS
- ACoS decreased for Grocery & Gourmet Food, Musical Instruments, and Handmade Products