Whether you’re dipping your toe into the ecommerce waters or are a bona fide industry expert, we have key data points, takeaways, and information from 2021 and 2022 to help you succeed on your preferred marketplaces in 2023.

Essential data from the report includes:

  • The average CPC (cost-per-click) for Amazon was $0.82, double that of Walmart at $0.41.
  • Regarding average order value, Walmart appears to offer higher value for sellers at an average of $41.56 over Amazon’s $34.70
  • Conversion rates were high on both marketplaces, implying that Amazon and Walmart will likely be neck and neck in terms of opportunities and competition in 2023