Whether you’re dipping your toe into the ecommerce waters or are a bona fide industry expert, we have key data points, takeaways, and information from 2021 and 2022 to help you succeed on your preferred marketplaces in 2023.
![](https://www.teikametrics.com/wp-content/uploads/2023/05/Amazon-vs-walmart-2023-rebrand-preview.png)
Essential data from the report includes:
- The average CPC (cost-per-click) for Amazon was $0.82, double that of Walmart at $0.41.
- Regarding average order value, Walmart appears to offer higher value for sellers at an average of $41.56 over Amazon’s $34.70
- Conversion rates were high on both marketplaces, implying that Amazon and Walmart will likely be neck and neck in terms of opportunities and competition in 2023