CPCs and competition are increasing drastically in marketplaces today. This guide will walk readers through what is changing and the best way to respond. Specifically, this guide walks people through the best way to utilize ads with the expectation that CPCs will continue to skyrocket in 2022.

What you’ll learn

  • Analyze historical CPC trends & data
  • Evaluate your competitive landscape
  • Understand how to improve ad performance when CPCs continue to increase
  • Use data to guide your investment allocation, best practices, & keyword match types