After examining three full months of activity across Teikametrics’ network of sellers, it’s evident that COVID-19’s early impact on Amazon’s marketplace has been simultaneously massive and unequal. Across the more than 1,500 sellers studied, performance changes from prior months on a per-seller basis were weighted much more toward both negative and positive extremes – as opposed to demonstrating a more bell-type distribution. Other data further emphasizes that performance differences have split primarily along category lines.
What you’ll learn
- Amazon advertising performance changes across 10 different categories
- Revenue changes compared to pre-COVID averages
- Breakdowns of ad activity over time