After examining three full months of activity across Teikametrics’ network of sellers, it’s evident that COVID-19’s early impact on Amazon sellers has been simultaneously massive and unequal.
Across the more than 1,500 sellers studied, performance changes from prior months on a per-seller basis were weighted much more toward both negative and positive extremes – as opposed to demonstrating a more bell-type distribution.
Other data further emphasizes that performance differences have split primarily along category lines.
The report details these shifts across advertising performance and revenue.
What you’ll learn from the COVID-19 impact report
- Amazon advertising performance changes across 10 different categories
- Revenue changes compared to pre-COVID averages
- Breakdowns of ad activity over time
Download the free report to understand in detail the initial impacts COVID-19 had on Amazon sellers.